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  "docSlug": "bf6efdd2570899befb85e6ea6c13c189",
  "documentTitle": "Getty | SPAC Presentation Deck | 52 slides",
  "authorId": "getty",
  "authorName": "Getty Images",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investment_bank",
  "sourceTypeLabel": "Investment bank",
  "presentationDate": "2021-12-01 00:00:00",
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  "pageNumber": 25,
  "pageCount": 52,
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  "slideType": "traction",
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  "density": "overcrowded",
  "nDataPoints": 6,
  "notes": "The slide uses a bar chart to compare marketing spend as a percentage of revenue, with callouts detailing the unit economic advantages of Getty Images.",
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      "kind": "callout",
      "text": "Additional 1% of marketing spend as a percentage of revenue drives estimated ~$60mm of new revenue, or ~7% incremental growth",
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      "text": "Marketing Spend as % of Total Revenue",
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      "kind": "paragraph",
      "text": "HIGH VALUE CUSTOMERS... ...COMBINED WITH HIGHLY PROFITABLE REVENUE FLOW-THROUGH... ...PROVIDE FOR SIGNIFICANT VALUATION UPSIDE",
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      "kind": "source-note",
      "text": "Source: Company filings and company information. 1 Based on 2020 financials. 2 Illustrative revenue opportunity based on unit economics of 1H'21 CAC of ~$105 and $685 average revenue per customer in year 3, based on cohorts for FY 2015 - FY 2020. 3 Illustrative revenue growth figure shown based on an additional 1% of incremental marketing spend vs. LTM 1H'21 revenue base. 4 Please see appendix for a reconciliation of non-GAAP measures.",
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      "kind": "title",
      "text": "Highly attractive upside for Getty Images at the “turn of a dial” driven by compelling unit economics",
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      "text": "Attractive Marketing ROI Unlocks Significant Growth Potential",
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