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  "docSlug": "bf6efdd2570899befb85e6ea6c13c189",
  "documentTitle": "Getty | SPAC Presentation Deck | 52 slides",
  "authorId": "getty",
  "authorName": "Getty Images",
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  "sourceTypeSlug": "investment_bank",
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  "presentationDate": "2021-12-01 00:00:00",
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  "notes": "The slide uses a series of bar charts to compare 2014/2020 metrics against 1H'21 metrics to highlight growth.",
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      "kind": "chart",
      "text": "% Mix of Existing Customer Growers/Decliners After First Video Purchase",
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      "text": "% of New Customer Total Revenue from Users of Video",
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      "kind": "chart",
      "text": "% of New Customers Consuming Video",
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      "text": "% Growth in Spend After First Video Purchase",
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      "kind": "list",
      "text": "First purchase video customers increasingly grow spend in subsequent year",
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      "kind": "list",
      "text": "First-time video customers spend more after their first video purchase",
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      "kind": "list",
      "text": "iStock Video Editor and Premium Plus Video subscription introduced in 2021 to meet growing video demand",
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      "kind": "source-note",
      "text": "1 Calculated based on total revenue from new customers that utilize video divided by total revenue in a given year. 2 Represents the % implied growth between total LTM and NTM spend for yearly first purchase video cohorts.",
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      "kind": "title",
      "text": "Significant Video Opportunity Driven by Product Innovation and Strong Customer Demand for Video Content",
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      "text": "Video Penetration Leading to Positive Customer Outcomes",
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  "loops": [
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      "name": "Why Now",
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      "evidence": "The deck presents information on the company's growth potential and unit economics",
      "position": 0,
      "objective": "Why now is the right time for Getty Images to capitalize on secular tailwinds in video",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
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