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  "presentationDate": "2021-12-01 00:00:00",
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  "notes": "Uses a nested box diagram to represent TAM/SAM/SOM-like layers.",
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      "kind": "diagram",
      "text": "Nested market sizing boxes: Global Creative Economy, Global Visual Content Production, Global Digital Content Market, Global Pre-Shot Image and Video TAM",
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      "text": "Compelling Opportunity Supported by Growing Corporate Segment and Content Creation Economy; 61% Of Small Businesses Invest in Social Media Marketing; 74% Of In-House Creative Teams were Created in the Last 5 Years; ~47mm Amateur and ~2mm Professional Creators",
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      "text": "1 Third Party Consultant Study, October 2021. 2020 TAM figure includes North America, EMEA and ROW. 2 InsightSlice, November 2020. 3 Statista Digital Advertising Spending in the U.S. 2019-2024, as of May 21, 2021. 4 PubMatic 2020 Global Digital Ad Trends (2020). 5 Over the Top (OTT) Market - Growth, Trends, and Forecasts (2020-2025), Research and Markets - October 2020. 6 Clutch, March 2018. 7 Global Trends in Creative In-housing, World Federation of Advertisers, September 2020. 8 Signalfire, eMarketer.",
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