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  "documentTitle": "Embracer Group | Mergers and Acquisitions Presentation Deck | 30 slides",
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  "presentationDate": "2021-12-01 00:00:00",
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  "notes": "The slide uses a consumer survey by Bain & Co to validate the retention of new customers acquired during the pandemic.",
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      "text": "~74% retention of first-time buyers during Covid period expected to buy at least as many boardgames in the future, demonstrating ability to retain new end-customers",
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      "text": "Covid new buyers survey results: 21% more, 54% same, 26% less",
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      "text": "Lockdowns pushed people to find new sources of entertainment. Customer acquisition driving higher awareness. Attractive profiles of newly-recruited customers: Diverse profiles, More expensive 1st purchase basket, Higher loyalty. ~10% of 2020 end-customers are first-time buyers.",
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      "text": "Sources: Bain & Co, Consumer Survey. (1) Bain survey on selected key geographies (US, UK, France) on 2,655 respondents o/w 379 new buyers (Q3 2021)",
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      "text": "... and accelerated recruitment of first-time buyers, with high retention rates",
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