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  "documentTitle": "Crocs | Mergers and Acquisitions Presentation Deck | 23 slides",
  "authorId": "crocs",
  "authorName": "Crocs",
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  "presentationDate": "2021-12-01 00:00:00",
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  "notes": "The slide outlines the investment thesis for the HEYDUDE acquisition.",
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      "text": "HEYDUDE shoe product imagery",
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      "text": "Creates a global, scaled leader in branded casual footwear\nCombines two fast-growing footwear brands and more than quadruples total addressable market to more than $160bn*\nDiversifies product portfolio from single-brand to multi-brand\nBuilds upon Crocs’ already high digital penetration\nIdeal fit with Crocs and long-term consumer trends\nOpportunity to leverage Crocs’ proven global playbook (e.g., global presence, marketing expertise, wholesale relationships)\nAccretive to Crocs’ industry-leading growth and margins; immediately accretive to EPS\nBuilding HEYDUDE to become a $1bn+ brand by 2024",
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      "text": "* TAM represents total addressable market. Casual footwear TAM based on management estimates.",
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      "text": "STRATEGIC RATIONALE",
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