{
  "docId": "019de071-d963-7181-b25a-54f0b396edb4",
  "docSlug": "4581d718f4b2fea3c9d07c1a0f6e4153",
  "documentTitle": "Allbirds | Investor Presentation Deck | 31 slides",
  "authorId": "allbirds",
  "authorName": "Allbirds",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-12-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 23,
  "pageCount": 31,
  "prevPage": 22,
  "nextPage": 24,
  "slideType": "go_to_market",
  "function": "plan_implementation",
  "density": "dense",
  "nDataPoints": 5,
  "notes": "The slide uses a grid of store photos to demonstrate recent expansion and a bar chart to benchmark against competitors.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de071-d963-7181-b25a-54f0b396edb4/23",
  "deckHref": "/decks/019de071-d963-7181-b25a-54f0b396edb4",
  "deckJsonHref": "/decks/019de071-d963-7181-b25a-54f0b396edb4.json",
  "deckAnchorHref": "/decks/019de071-d963-7181-b25a-54f0b396edb4#slide-23",
  "components": [
    {
      "bbox": {
        "h": 0.2,
        "w": 0.3,
        "x": 0.04,
        "y": 0.67
      },
      "kind": "chart",
      "text": "Global Store Count",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7e506c22-0be3-4d65-9237-4eb31754c3f4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.8,
        "w": 0.58,
        "x": 0.38,
        "y": 0.08
      },
      "kind": "image",
      "text": "Grid of 9 store locations",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d13da9ed-a910-4551-8319-8394fa8569d5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.3,
        "x": 0.04,
        "y": 0.36
      },
      "kind": "list",
      "text": "Potential for hundreds of locations in the United States; Proven 4-wall economics with strong return on capital; New stores enhance digital; Also significant new store opportunities around the globe",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "470f3a6e-04b2-4ce1-bc55-22f69d410b66",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.58,
        "x": 0.38,
        "y": 0.94
      },
      "kind": "source-note",
      "text": "1. Peloton showroom count based on latest annual report as of 6/30/21, Warby Parker store count as of June 30, 2021 based on company's latest S1 filing, Lululemon store count as of 1/31/2021 based on their latest filing and Allbirds store count as of 6/30/21",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6b372e2c-e2f4-4564-b116-ba593d66da44",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.3,
        "x": 0.04,
        "y": 0.11
      },
      "kind": "title",
      "text": "Expand Our Store Fleet While Continuing to Grow Digital Sales",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ef258b6f-85f6-4d6a-b14d-e14a88930ba5",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "comparison_frame",
      "slug": null,
      "matchId": "82dcc023-4bc9-41b3-b7d3-59be1a380786",
      "evidence": "Comparing Allbirds store count to peers (Peloton, Warby Parker, Lululemon)",
      "confidence": 0.9
    }
  ],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}