{
  "docId": "019de071-d963-7181-b25a-54f0b396edb4",
  "docSlug": "4581d718f4b2fea3c9d07c1a0f6e4153",
  "documentTitle": "Allbirds | Investor Presentation Deck | 31 slides",
  "authorId": "allbirds",
  "authorName": "Allbirds",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-12-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 22,
  "pageCount": 31,
  "prevPage": 21,
  "nextPage": 23,
  "slideType": "key_messages",
  "function": "present_framework",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "The slide uses a 'Three Ps' framework to categorize strategic initiatives.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de071-d963-7181-b25a-54f0b396edb4/22",
  "deckHref": "/decks/019de071-d963-7181-b25a-54f0b396edb4",
  "deckJsonHref": "/decks/019de071-d963-7181-b25a-54f0b396edb4.json",
  "deckAnchorHref": "/decks/019de071-d963-7181-b25a-54f0b396edb4#slide-22",
  "components": [
    {
      "bbox": {
        "h": 0.898,
        "w": 0.177,
        "x": 0.388,
        "y": 0.181
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "21158854-6c55-4d16-b09f-6a58b2eba226",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.898,
        "w": 0.177,
        "x": 0.781,
        "y": 0.181
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c47afe53-745f-45df-b39a-f73897af5de6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.898,
        "w": 0.172,
        "x": 0.584,
        "y": 0.181
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5f0e1a1f-37ea-44da-b6fd-ab7483b7f060",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.32,
        "x": 0.037,
        "y": 0.128
      },
      "kind": "title",
      "text": "Deepen engagement and increase purchase frequency through “The Three Ps”",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "34e213b0-3582-4d01-a72a-ec8c91e514b9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.085,
        "x": 0.434,
        "y": 0.132
      },
      "kind": "title",
      "text": "PRODUCT",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0b8f6eca-93da-440c-af28-fe11b9265567",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.015,
        "w": 0.11,
        "x": 0.037,
        "y": 0.055
      },
      "kind": "title",
      "text": "INVESTOR OVERVIEW",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4623003f-e714-45bd-9bbf-79faf92a22df",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.12,
        "x": 0.822,
        "y": 0.132
      },
      "kind": "title",
      "text": "PROXIMITY",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "85b92f26-d762-40a6-841a-2ddabc344fb8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.158,
        "x": 0.591,
        "y": 0.132
      },
      "kind": "title",
      "text": "PERSONALIZATION",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "891f78dc-c391-4860-81eb-78861cf96ffc",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "Three Ps",
      "slug": null,
      "matchId": "df4590d0-8a93-4522-be1c-536813da8910",
      "evidence": "The slide explicitly labels the strategy as 'The Three Ps' and lists Product, Personalization, and Proximity.",
      "confidence": 1
    }
  ],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}