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  "documentTitle": "Allbirds | Investor Presentation Deck | 31 slides",
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  "authorName": "Allbirds",
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  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-12-01 00:00:00",
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  "notes": "The slide uses two distinct chart types to illustrate customer retention: a stacked bar chart for sales mix and a sequential bar chart for repeat purchase rates.",
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      "text": "Of our U.S. customers acquired between 2016 through 2019, approximately 43% of such customers returned for a second purchase by December 31, 2020. After a second purchase, 50% of those customers purchased again, and after a third purchase, 55% of those customers purchased again.",
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