{
  "docId": "019de071-d890-711f-8ff0-0e107a328c38",
  "docSlug": "5532ba2b8d2d84ef3a5f2c4824c26e9a",
  "documentTitle": "AgroFresh | Investor Conference Presentation Deck | 24 slides",
  "authorId": "agrofresh",
  "authorName": "AgroFresh",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-12-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 14,
  "pageCount": 24,
  "prevPage": 13,
  "nextPage": 15,
  "slideType": "key_messages",
  "function": "present_solution",
  "density": "dense",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de071-d890-711f-8ff0-0e107a328c38/14",
  "deckHref": "/decks/019de071-d890-711f-8ff0-0e107a328c38",
  "deckJsonHref": "/decks/019de071-d890-711f-8ff0-0e107a328c38.json",
  "deckAnchorHref": "/decks/019de071-d890-711f-8ff0-0e107a328c38#slide-14",
  "components": [
    {
      "bbox": {
        "h": 0.08,
        "w": 0.14,
        "x": 0.84,
        "y": 0.02
      },
      "kind": "image",
      "text": "AgroFresh Logo",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4e1bf5e7-2104-46b2-b953-0fe226113e9d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 1,
        "w": 0.38,
        "x": 0.62,
        "y": 0
      },
      "kind": "image",
      "text": "Apples in storage crates",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "599b11b0-dd1d-4add-b4a0-5358366765ed",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.7,
        "w": 0.28,
        "x": 0.32,
        "y": 0.15
      },
      "kind": "list",
      "text": "ActiSeal: Liquid fungicide delivery. Broad-spectrum disease and disorder control. Protects against widest range of fungal threats on pome, citrus, and stone fruit. Application ease via drencher or tank. Based on full portfolio of active ingredients.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "770d0c12-f4cc-44cb-b107-7bfc84b2a5bd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.7,
        "w": 0.28,
        "x": 0.02,
        "y": 0.15
      },
      "kind": "list",
      "text": "ActiMist: The thermofogging standard for fungicide delivery. Non-systemic broad-spectrum control. Works with SmartFresh for quicker CA conditions, CO2 removal, and fungicide application. Simplified logistics. Better fog performance.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b37784b0-abb9-4ca6-850f-7db14a460de7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.4,
        "x": 0.02,
        "y": 0.05
      },
      "kind": "title",
      "text": "AgroFresh Fungicide Portfolio",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a6555652-6ba0-4890-99d0-b868a314bf6f",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "List presentation",
      "slug": "list-presentation",
      "agent": null,
      "layer": "slide",
      "matchId": "2a15d480-053a-4d66-98d6-b023199058bd",
      "evidence": "The slide contains a list/bullet of key points about AgroFresh Fungicide Portfolio.",
      "confidence": 0.9
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 22,
      "from": 5,
      "beatId": "a8dd6d1e-82cc-4085-a15c-87d90a6ff5ca",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Solution",
      "beatSlug": "sequoia-pitch-solution",
      "evidence": "The solution is presented throughout pages 5-22",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 22,
      "from": 5,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "b5beac4f-3f25-46e8-b3b4-681f84d1738c",
      "evidence": "The solution and key messages are presented throughout pages 5-22",
      "position": 1,
      "objective": "Explain why AgroFresh's solutions are effective",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}