{
  "docId": "019de071-d3ac-767f-95bc-09b80a0ab984",
  "docSlug": "92c228cb7fb1ebb96c4fcd4fda7eaba7",
  "documentTitle": "Sonos | Results Presentation Deck | 29 slides",
  "authorId": "sonos",
  "authorName": "Sonos",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-11-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 22,
  "pageCount": 29,
  "prevPage": 21,
  "nextPage": 23,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "balanced",
  "nDataPoints": 4,
  "notes": "Uses a concentric circle diagram to represent market sizing (TAM/SAM/SOM).",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de071-d3ac-767f-95bc-09b80a0ab984/22",
  "deckHref": "/decks/019de071-d3ac-767f-95bc-09b80a0ab984",
  "deckJsonHref": "/decks/019de071-d3ac-767f-95bc-09b80a0ab984.json",
  "deckAnchorHref": "/decks/019de071-d3ac-767f-95bc-09b80a0ab984#slide-22",
  "components": [
    {
      "bbox": {
        "h": 0.65,
        "w": 0.37,
        "x": 0.315,
        "y": 0.245
      },
      "kind": "diagram",
      "text": "Concentric circles representing market segments: PLUS Audio content, services & business; $89B Global Audio; $25B Global Home Audio; $18B Premium Global Home Audio; $1.7B Sonos FY21 Revenue",
      "attrs": null,
      "subkind": "other",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2c1bc546-352e-411e-b928-e7d2112fa05e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.58,
        "x": 0.048,
        "y": 0.915
      },
      "kind": "source-note",
      "text": "Source: Futuresource CY2020, Premium defined as $100+ wireless speakers, $200+ soundbars, $300+ Hi-Fi systems, $250+ in-wall/in-ceiling speakers, CY2021 report not yet available. $250+ bookshelf speakers (pairs), and all AV receivers, Floor-standing speakers, home theater speakers and home theater in a box products and Hi-Fi separates",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "368a290d-811f-4101-80ef-83eaf48910aa",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.035,
        "w": 0.235,
        "x": 0.048,
        "y": 0.078
      },
      "kind": "title",
      "text": "Our Opportunity: Revenue",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "72f42fe4-e1fe-47d2-a454-5b0fcd9c2644",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Market Segmentation Pyramid",
      "slug": "market-segmentation-pyramid",
      "agent": null,
      "layer": "slide",
      "matchId": "80ca232c-af25-4f53-962b-208357ec4859",
      "evidence": "Concentric circles representing market segments: PLUS Audio content, services & business",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "TAM/SAM/SOM",
      "slug": null,
      "matchId": "71faa0ad-c811-45c6-a89e-853df5df4137",
      "evidence": "Concentric circles representing nested market segments",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 23,
      "from": 19,
      "beatId": "f805ee56-01b1-4681-a7da-9b3d31fb3eab",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Solution",
      "beatSlug": "sequoia-pitch-solution",
      "evidence": "The presentation outlines Sonos' strategic initiatives and growth prospects",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 23,
      "from": 19,
      "name": "Quick Win Big Bet",
      "slug": "47-quick-win-big-bet",
      "bestFor": "Transformation planning, 100-day plans, resource allocation",
      "matchId": "4e7829b7-dabe-4650-a2a6-1cbe84b1b8a9",
      "evidence": "The presentation outlines Sonos' strategic initiatives and growth prospects, indicating a big bet on future growth",
      "position": 1,
      "objective": "Outline strategic initiatives and growth prospects",
      "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
      "confidence": 0.7,
      "description": "Separate initiatives into immediate wins and longer-term strategic bets"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}