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  "documentTitle": "Oatly | Results Presentation Deck | 30 slides",
  "authorId": "oatly",
  "authorName": "Oatly",
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  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-11-01 00:00:00",
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  "pageNumber": 8,
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  "slideType": "kpi_overview",
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  "density": "dense",
  "nDataPoints": 16,
  "notes": "PBM stands for Plant-Based Milk.",
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      "kind": "callout",
      "text": "60-70% OF CURRENT PBM CONSUMERS USE PBM AT LEAST ONCE EVERY 2-3 DAYS, AND NEARLY 80% USE PBM AT LEAST ONCE PER WEEK (2)",
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      "kind": "source-note",
      "text": "Source: Nielsen, Commissioned Consumer Insights survey. Notes: Sweden Nielsen data as of week 1, 2019 and week 32, 2021; U.K. IRI data as of September 1, 2018 and August 8, 2021; Germany Nielsen data as of week 1 2019 and week 32 2021 and U.S. Nielsen data as of September 15 2018 and September 15 2021. 1. Penetration of total milk category by retail sales value, representing the last 4 weeks ending the aforementioned periods. 2. Based on data from fall 2021 Consumer Insights survey commissioned by company",
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      "text": "Market penetration data for US, UK, Germany, Sweden comparing 2019 vs 3Q 2021 volume and 3Q 2021 value.",
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      "kind": "title",
      "text": "DRIVING THE CONVERSION FROM DAIRY",
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      "name": "Cost Of Inaction",
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      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "36f2fe85-9553-4e6a-90e5-ab0fd2242687",
      "evidence": "The document highlights the importance of scaling up production capacity",
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      "objective": "What if Oatly fails to meet demand?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
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