{
  "docId": "019de071-ce8e-7558-9e70-712b27a7c9c6",
  "docSlug": "fe24e19d735f7ec9bb37c940fe3d9cd9",
  "documentTitle": "Oatly | Results Presentation Deck | 30 slides",
  "authorId": "oatly",
  "authorName": "Oatly",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-11-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7810761,
  "pageNumber": 10,
  "pageCount": 30,
  "prevPage": 9,
  "nextPage": 11,
  "slideType": "kpi_overview",
  "function": "analyze_data",
  "density": "overcrowded",
  "nDataPoints": 18,
  "notes": "The slide uses a combination of line charts for market share trends and big-number metrics for growth contribution.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de071-ce8e-7558-9e70-712b27a7c9c6/10",
  "deckHref": "/decks/019de071-ce8e-7558-9e70-712b27a7c9c6",
  "deckJsonHref": "/decks/019de071-ce8e-7558-9e70-712b27a7c9c6.json",
  "deckAnchorHref": "/decks/019de071-ce8e-7558-9e70-712b27a7c9c6#slide-10",
  "components": [
    {
      "bbox": {
        "h": 0.4,
        "w": 0.28,
        "x": 0.67,
        "y": 0.25
      },
      "kind": "chart",
      "text": "US Market Share Trend",
      "attrs": null,
      "subkind": "line",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "106cf9ab-5308-45c6-90db-cd68bc404805",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.28,
        "x": 0.36,
        "y": 0.25
      },
      "kind": "chart",
      "text": "Germany Market Share Trend",
      "attrs": null,
      "subkind": "line",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "11853484-e1a1-4722-b30c-f8ca3682de34",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.28,
        "x": 0.05,
        "y": 0.25
      },
      "kind": "chart",
      "text": "UK Market Share Trend",
      "attrs": null,
      "subkind": "line",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "35f70590-1263-4701-bbd7-5f8ba6c74a2a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.28,
        "x": 0.05,
        "y": 0.7
      },
      "kind": "metric",
      "text": "50% of plant-based milk growth contributed by Oatly",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "16fd6140-8509-4b27-8495-a552d1e4b526",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.28,
        "x": 0.36,
        "y": 0.7
      },
      "kind": "metric",
      "text": "27% of plant-based milk growth contributed by Oatly",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4e063ca7-d6d1-4740-a3e4-9f216ca019e0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.28,
        "x": 0.67,
        "y": 0.7
      },
      "kind": "metric",
      "text": "22% of plant-based milk growth contributed by Oatly",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b5e4359b-cc9c-43ab-aa0c-d2816fa4da1b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.9,
        "x": 0.05,
        "y": 0.88
      },
      "kind": "source-note",
      "text": "Source: Nielsen, IRI, Plant-based market survey commissioned by Oatly, January 2021. Notes: U.K. IRI data as of October 9, 2021, Germany Nielsen data as of October 9, 2021 and U.S. Nielsen data as of October 9, 2021.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8ae94e04-f1f9-4720-8c0b-65fbc262fc01",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.4,
        "x": 0.05,
        "y": 0.1
      },
      "kind": "title",
      "text": "GAINING MARKET SHARE IN KEY MARKETS",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0774c578-147b-47d9-8d17-005869b428c1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.5,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "OATLY DRIVES GROWTH FOR THE OAT MARKET",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "edaaff7e-9ae4-4b6d-b60c-4adcc6c78513",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 10,
      "from": 9,
      "beatId": "03e0d7c6-f30a-438a-b06d-0578f9f53d9d",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Market Size",
      "beatSlug": "sequoia-pitch-market-size",
      "evidence": "The document highlights the growth potential of the oat market and Oatly's role in driving it",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}