{
  "docId": "019de071-cd52-739e-a230-7f5c1eb22be4",
  "docSlug": "09c2b2feabb8f4dabc7ed7bd59736d60",
  "documentTitle": "Nexters | SPAC Presentation Deck | 36 slides",
  "authorId": "nexters",
  "authorName": "Nexters",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investment_bank",
  "sourceTypeLabel": "Investment bank",
  "presentationDate": "2021-11-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7761332,
  "pageNumber": 15,
  "pageCount": 36,
  "prevPage": 14,
  "nextPage": 16,
  "slideType": "unfair_advantage",
  "function": "present_solution",
  "density": "dense",
  "nDataPoints": 16,
  "notes": "The slide uses a combination of a conceptual diagram for the platform pillars and a dual-axis chart (bar + line) to show growth and conversion.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de071-cd52-739e-a230-7f5c1eb22be4/15",
  "deckHref": "/decks/019de071-cd52-739e-a230-7f5c1eb22be4",
  "deckJsonHref": "/decks/019de071-cd52-739e-a230-7f5c1eb22be4.json",
  "deckAnchorHref": "/decks/019de071-cd52-739e-a230-7f5c1eb22be4#slide-15",
  "components": [
    {
      "bbox": {
        "h": 0.5,
        "w": 0.3,
        "x": 0.65,
        "y": 0.3
      },
      "kind": "chart",
      "text": "Growth in bookings per paying user",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2e942835-850f-47a2-8cdd-b25711a2aa8c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.3,
        "x": 0.65,
        "y": 0.18
      },
      "kind": "chart",
      "text": "Payer conversion percentages",
      "attrs": null,
      "subkind": "line",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e414af4c-b3bc-41d1-bc3f-adcc870f0aac",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.65,
        "w": 0.35,
        "x": 0.06,
        "y": 0.15
      },
      "kind": "diagram",
      "text": "Efficient User Acquisition, Creative Content Development, Powerful Monetization",
      "attrs": null,
      "subkind": "hub-spoke",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d50a7aad-4ab2-4b57-b5b0-3431f46617f2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.25,
        "x": 0.345,
        "y": 0.26
      },
      "kind": "list",
      "text": "Repeatability of gaming development process\nAI-driven customized offerings\nMultiplayer capabilities\nNo price increase\nIn-game social network\nLimited content free-to-play\nPersonal touch to most loyal players",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4b979957-5736-4de5-b9d4-3af790b336e8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.1,
        "x": 0.14,
        "y": 0.92
      },
      "kind": "source-note",
      "text": "Source: Company information (1) MPU/MAU",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8aa8419e-7c5a-4151-a931-c7b7b709f7cf",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.07,
        "w": 0.33,
        "x": 0.04,
        "y": 0.02
      },
      "kind": "title",
      "text": "Platform built to scale",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fc561209-29ea-49d2-9492-9ca796cfee85",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "2x2 matrix",
      "slug": "matrix-2x2",
      "agent": null,
      "layer": "slide",
      "matchId": "10377266-b472-49ce-b0b6-76efab86e0fb",
      "evidence": "diagram/hub-spoke: Efficient User Acquisition, Creative Content Development, Powerful Monetization",
      "confidence": 0.5
    },
    {
      "name": "Chart Selection Guide",
      "slug": "chart-selection-guide",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "b6eb0239-e648-4343-9dcd-4fe504efd6ba",
      "evidence": "chart/bar-vertical: Growth in bookings per paying user, chart/line: Payer conversion percentages",
      "confidence": 0.5
    }
  ],
  "frameworks": [
    {
      "name": "flywheel",
      "slug": null,
      "matchId": "d79cf193-8358-4dae-bee4-f051d30aa606",
      "evidence": "The diagram implies a self-reinforcing system of acquisition, content, and monetization.",
      "confidence": 0.7
    }
  ],
  "arcBeats": [
    {
      "to": 16,
      "from": 10,
      "beatId": "af2912f5-844b-4dfb-856c-739886c80d5a",
      "arcName": "Rags to Riches",
      "arcSlug": "rags-to-riches",
      "beatName": "Rising Success",
      "beatSlug": "rags-to-riches-rising-success",
      "evidence": "The company's growth opportunities and strengths",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Development",
      "parentBeatSlug": "development"
    }
  ],
  "loops": [
    {
      "to": 15,
      "from": 13,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "6f9a0665-9951-4da2-9352-5ec515133e68",
      "evidence": "The deck presents the company's approach to efficient marketing and user acquisition",
      "position": 1,
      "objective": "To explain Nexters' marketing and user acquisition strategy",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.6,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}