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  "docSlug": "09c2b2feabb8f4dabc7ed7bd59736d60",
  "documentTitle": "Nexters | SPAC Presentation Deck | 36 slides",
  "authorId": "nexters",
  "authorName": "Nexters",
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  "presentationDate": "2021-11-01 00:00:00",
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  "notes": "The slide uses a list of six strategic pillars, each paired with an icon, to explain the company's growth engine.",
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      "text": "Game gameplay screenshots",
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      "kind": "list",
      "text": "Broad user acquisition strategy; Focus on fast onboarding; Live operations and community; <180 days breakeven; Marketing team of 70; Efficient marketing platform",
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      "text": "Source: Company information (1) YouTube views (2) Payback definition (3) LTV definition (4) CAC definition",
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      "text": "Efficient marketing and user acquisition",
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      "parentBeatName": "Development",
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      "name": "Golden Circle",
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      "objective": "To explain Nexters' marketing and user acquisition strategy",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
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