{
  "docId": "019de071-c9d5-7658-bd89-badd4c8aff01",
  "docSlug": "663ffd5ffe8a5ed473957c9d684972d8",
  "documentTitle": "Membership Collective Group | Results Presentation Deck | 24 slides",
  "authorId": "membership-collective-group",
  "authorName": "Membership Collective Group",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-11-01 00:00:00",
  "orientation": "landscape",
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  "pageNumber": 6,
  "pageCount": 24,
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  "nextPage": 7,
  "slideType": "kpi_overview",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 4,
  "notes": "The slide explains why credit redemptions are not captured in Total Revenues.",
  "elementsJson": null,
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  "imagePath": null,
  "slideHref": "/slides/019de071-c9d5-7658-bd89-badd4c8aff01/6",
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  "deckAnchorHref": "/decks/019de071-c9d5-7658-bd89-badd4c8aff01#slide-6",
  "components": [
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        "h": 0.6,
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        "x": 0.52,
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      "kind": "chart",
      "text": "Membership credits (in $m) showing sales value vs gross profit impact for Q3 and 2021 YTD",
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      "kind": "list",
      "text": "Membership credits were issued in 2020 and 2021 as a one off goodwill gesture to our members. In Q3, membership credits with a sales value of $21m were redeemed. This is equivalent to an estimated $12m potential gross profit. Not in Total Revenues.",
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      "kind": "source-note",
      "text": "1. Membership credits are not captured in Total Revenues as these had previously been recognized as a Membership credits expense on their issue.",
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      "kind": "title",
      "text": "We experienced an impact from membership credits in the quarter as the expiry approached",
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      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
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      "beatSlug": "monroes-sequence-need",
      "evidence": "Impact from membership credits",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Complication",
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      "evidence": "The document presents a series of metrics and data points to support the growth and engagement of the membership base",
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      "objective": "To demonstrate the growth and engagement of the membership base",
      "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
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      "evidence": "The document mentions the impact from membership credits in the quarter",
      "position": 1,
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