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  "documentTitle": "Lulus | IPO Presentation Deck | 56 slides",
  "authorId": "lulus",
  "authorName": "Lulus",
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  "sourceTypeSlug": "investment_bank",
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  "presentationDate": "2021-11-01 00:00:00",
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  "notes": "The timeline uses a dual-sided approach to display events above and below the central axis.",
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      "text": "1996: Boutique opens in Chico, CA; 2005: Launches ecommerce platform; 2008: >100% growth; 2009: Transition to DTC; 2014: Formalizes Lulus brand; 2015: Opens LA office; 2016: Brand refresh; 2017: Second warehouse; 2018: Strategic investment; 2019: East Coast DC; 2020: Revenue decline; 2021 YTD: 40% YoY growth",
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      "kind": "disclaimer",
      "text": "1: Information for the period ended October 3, 2021 is based on management estimates and has not been audited or reviewed by our independent registered public accounting firm. As such, the information is subject to change.",
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