{
  "docId": "019de071-c931-758a-a6e0-6286a2d41c2d",
  "docSlug": "44c55ad86de74eb5ef4a9b41e6523a18",
  "documentTitle": "Lulus | IPO Presentation Deck | 56 slides",
  "authorId": "lulus",
  "authorName": "Lulus",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investment_bank",
  "sourceTypeLabel": "Investment bank",
  "presentationDate": "2021-11-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7712177,
  "pageNumber": 13,
  "pageCount": 56,
  "prevPage": 12,
  "nextPage": 14,
  "slideType": "competitive_analysis",
  "function": "compare_peers",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "The central axis intersection is occupied by the Lulus logo.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de071-c931-758a-a6e0-6286a2d41c2d/13",
  "deckHref": "/decks/019de071-c931-758a-a6e0-6286a2d41c2d",
  "deckJsonHref": "/decks/019de071-c931-758a-a6e0-6286a2d41c2d.json",
  "deckAnchorHref": "/decks/019de071-c931-758a-a6e0-6286a2d41c2d#slide-13",
  "components": [
    {
      "bbox": {
        "h": 0.75,
        "w": 0.7,
        "x": 0.15,
        "y": 0.15
      },
      "kind": "framework",
      "text": "2x2 Matrix",
      "attrs": null,
      "subkind": "instance",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "187af9a2-8ae3-4aa0-8919-93686587b6cd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.45,
        "x": 0.04,
        "y": 0.04
      },
      "kind": "title",
      "text": "Affordable luxury brand positioning",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8f8f08f2-40a7-49b0-ae61-f7e994efb055",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "2x2 matrix",
      "slug": "matrix-2x2",
      "agent": null,
      "layer": "slide",
      "matchId": "1aafca1d-6b8d-4e73-8883-375eb33a475e",
      "evidence": "framework/instance: 2x2 Matrix",
      "confidence": 0.9
    }
  ],
  "frameworks": [
    {
      "name": "matrix-2x2",
      "slug": null,
      "matchId": "c15b7945-5bf8-46fd-a33d-08dfd9f751dd",
      "evidence": "The slide uses a standard two-axis quadrant chart to map competitors.",
      "confidence": 1
    }
  ],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}