{
  "docId": "019de071-c931-758a-a6e0-6286a2d41c2d",
  "docSlug": "44c55ad86de74eb5ef4a9b41e6523a18",
  "documentTitle": "Lulus | IPO Presentation Deck | 56 slides",
  "authorId": "lulus",
  "authorName": "Lulus",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investment_bank",
  "sourceTypeLabel": "Investment bank",
  "presentationDate": "2021-11-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7712177,
  "pageNumber": 11,
  "pageCount": 56,
  "prevPage": 10,
  "nextPage": 12,
  "slideType": "pain_points",
  "function": "frame_problem",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de071-c931-758a-a6e0-6286a2d41c2d/11",
  "deckHref": "/decks/019de071-c931-758a-a6e0-6286a2d41c2d",
  "deckJsonHref": "/decks/019de071-c931-758a-a6e0-6286a2d41c2d.json",
  "deckAnchorHref": "/decks/019de071-c931-758a-a6e0-6286a2d41c2d#slide-11",
  "components": [
    {
      "bbox": {
        "h": 0.5,
        "w": 0.7,
        "x": 0.15,
        "y": 0.3
      },
      "kind": "table",
      "text": "Assortment: Elongated merchandising and buying cycles; Brand units sold: Reliance on third party brands; Seasonality: Wholesale to retail markup; Customer feedback: Delayed and indirect",
      "attrs": null,
      "subkind": "comparison",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c1ddd89a-d163-4ff0-999a-2cc14954e8b4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.7,
        "x": 0.15,
        "y": 0.15
      },
      "kind": "title",
      "text": "Omni-channel & eCommerce Marketplaces",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9718fd5b-d05e-4f64-8024-8dcea0bf316a",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "comparison-frame",
      "slug": null,
      "matchId": "99df9c01-2188-48b5-b398-dcdb6109ebd2",
      "evidence": "The slide uses a side-by-side comparison to contrast operational categories with their associated pain points.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 12,
      "from": 9,
      "beatId": "9098850e-4406-4e5a-a8a4-ebccb0a81e94",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Problem",
      "beatSlug": "sequoia-pitch-problem",
      "evidence": "The deck presents a clear problem statement and market sizing.",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    },
    {
      "to": 11,
      "from": 10,
      "beatId": "a8f86fb8-f6bf-4b34-932e-43cfbe87404f",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Market Size",
      "beatSlug": "sequoia-pitch-market-size",
      "evidence": "The deck provides market sizing and growth potential.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 12,
      "from": 9,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "cd2e10bd-1bf8-4b25-bb04-0f1dcbca4015",
      "evidence": "The deck presents the limitations of traditional retailers and brick-and-mortar stores.",
      "position": 0,
      "objective": "Highlight the cost of inaction in traditional retail and the need for DTC brands.",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.7,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}