{
  "docId": "019de071-c700-741d-834c-77b1278b7d5c",
  "docSlug": "7301cf8a48c812f865e43a0a18f11711",
  "documentTitle": "Kering | Investor Presentation Deck | 57 slides",
  "authorId": "kering",
  "authorName": "Kering",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-11-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.4138439,
  "pageNumber": 46,
  "pageCount": 57,
  "prevPage": 45,
  "nextPage": 47,
  "slideType": "key_messages",
  "function": "present_solution",
  "density": "overcrowded",
  "nDataPoints": 2,
  "notes": "The slide uses a 'mitigation hierarchy' (avoid, reduce, restore/regenerate, transform) as its core strategic framework.",
  "elementsJson": null,
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019de071-c700-741d-834c-77b1278b7d5c/46",
  "deckHref": "/decks/019de071-c700-741d-834c-77b1278b7d5c",
  "deckJsonHref": "/decks/019de071-c700-741d-834c-77b1278b7d5c.json",
  "deckAnchorHref": "/decks/019de071-c700-741d-834c-77b1278b7d5c#slide-46",
  "components": [
    {
      "bbox": {
        "h": 0.55,
        "w": 0.38,
        "x": 0.106,
        "y": 0.23
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d62e0b98-c8c5-450f-bae0-787dc7bfaa1f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.43,
        "x": 0.516,
        "y": 0.27
      },
      "kind": "list",
      "text": "Becoming a nature positive company by 2025 by regenerating and protecting an area about six times our total land footprint across our full supply chain. Regenerating 1 million hectares of farms and rangelands. Protecting one million hectares of habitat.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "68212f72-6061-475e-8add-f60100b352d0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.43,
        "x": 0.516,
        "y": 0.595
      },
      "kind": "list",
      "text": "Alignment with the Science-based target framework. Actions prioritized according to 4 stages: avoid, reduce, restore & regenerate, transform.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "71efa2c0-4ca8-4ec4-a428-4031ec710609",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.15,
        "x": 0.106,
        "y": 0.81
      },
      "kind": "metric",
      "text": "350,000 ha",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4a7bcec4-fac5-4405-9c23-11062a62ee78",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.38,
        "x": 0.106,
        "y": 0.785
      },
      "kind": "paragraph",
      "text": "Kering's total land footprint : approx. 350,000 ha throughout the entire value chain",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0d567085-d660-4762-be1e-480f7c18af68",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.025,
        "w": 0.304,
        "x": 0.348,
        "y": 0.058
      },
      "kind": "title",
      "text": "PROTECTING BIODIVERSITY",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "54ed7017-32c0-4eef-bc8c-d169cc7f8602",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.442,
        "x": 0.503,
        "y": 0.215
      },
      "kind": "title",
      "text": "OUR COMMITTMENT",
      "attrs": null,
      "subkind": "subtitle",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "034cac48-3a01-4839-a6fb-63d66b547d20",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.442,
        "x": 0.503,
        "y": 0.538
      },
      "kind": "title",
      "text": "OUR STRATEGY",
      "attrs": null,
      "subkind": "subtitle",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f3263644-1b5d-4795-973b-e5ca40125a58",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Pyramid Principle",
      "slug": "pyramid-principle",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "80204e1a-a79a-4b5f-88fd-84b56594f356",
      "evidence": "Becoming a nature positive company by 2025 and regenerating 1 million hectares of farms and rangeland",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "mitigation-hierarchy",
      "slug": null,
      "matchId": "597fc840-5988-4132-bd2b-a6bced4edd19",
      "evidence": "Actions prioritized according to 4 stages: avoid, reduce, restore & regenerate, transform",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 57,
      "from": 21,
      "beatId": "1eb70508-dc7e-4046-ac9b-49ed7ed2cd76",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Action",
      "beatSlug": "monroes-sequence-action",
      "evidence": "The document concludes with a call to action and a roadmap for 2025.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [
    {
      "to": 46,
      "from": 44,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "b7c86f3a-f7c6-4326-b506-4021f078558d",
      "evidence": "The document presents Kering's approach to sustainability, including its focus on climate change, responsible supply chains, and biodiversity.",
      "position": 1,
      "objective": "Explaining Kering's approach to sustainability and its importance.",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}