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  "documentTitle": "Hydrafacial | Investor Conference Presentation Deck | 18 slides",
  "authorId": "hydrafacial",
  "authorName": "BeautyHealth",
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  "presentationDate": "2021-11-01 00:00:00",
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  "notes": "The slide uses a grid layout to categorize market shifts. The top chart illustrates the spectrum of skin treatments from non-invasive to invasive.",
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      "kind": "chart",
      "text": "Spectrum of skin treatments from non-invasive to invasive",
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      "text": "Over 30% of customers at beauty retailers are under 24; Providers predict ~2x growth in male mix; International growth opportunity in Asia & Europe (~70% of world population)",
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      "kind": "paragraph",
      "text": "95% of HydraFacial customers use other treatments in a year",
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      "kind": "source-note",
      "text": "Source: Third party research 2019 reflecting pre-COVID conditions; United Nations, Department of Economic and Social Affairs, Population Division (2019). World Population Prospects 2019, Online Edition. Rev. 1",
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      "kind": "table",
      "text": "Spa Service Market (Regular and $$), Aesthetics Market (Occasional and $$$), Beauty Retail Market (Often and $)",
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      "kind": "title",
      "text": "FAVORABLE MARKET SHIFTS BENEFITING THE HYDRAFACIAL BUSINESS MODEL",
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      "name": "Cost Of Inaction",
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      "evidence": "The deck presents a compelling case for investing in Hydrafacial, implying that not doing so would result in missed growth opportunities.",
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