{
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  "docSlug": "28b80614e3e5a1b8793526bd30e5eb15",
  "documentTitle": "Hydrafacial | Investor Conference Presentation Deck | 18 slides",
  "authorId": "hydrafacial",
  "authorName": "BeautyHealth",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-11-01 00:00:00",
  "orientation": "landscape",
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  "pageNumber": 12,
  "pageCount": 18,
  "prevPage": 11,
  "nextPage": 13,
  "slideType": "peer_benchmark",
  "function": "compare_peers",
  "density": "balanced",
  "nDataPoints": 11,
  "notes": "The chart highlights HydraFacial with a blue bar and a dotted box, while other brands are in black.",
  "elementsJson": null,
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  "imagePath": null,
  "slideHref": "/slides/019de071-c54b-737c-9355-86c29761c68d/12",
  "deckHref": "/decks/019de071-c54b-737c-9355-86c29761c68d",
  "deckJsonHref": "/decks/019de071-c54b-737c-9355-86c29761c68d.json",
  "deckAnchorHref": "/decks/019de071-c54b-737c-9355-86c29761c68d#slide-12",
  "components": [
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      "bbox": {
        "h": 0.65,
        "w": 0.9,
        "x": 0.05,
        "y": 0.2
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      "kind": "chart",
      "text": "NPS comparison chart",
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      "subkind": "bar-vertical",
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      "kind": "source-note",
      "text": "Source: Third party research 2019 reflecting pre-COVID conditions. Note: NPS = Net Promoter Score as of 2019; Other brands listed are top 5 treatment and top 5 skincare brands used by HydraFacial users; N = Number of responses",
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      "kind": "title",
      "text": "HYDRAFACIAL NPS RANKS HIGHEST ACROSS BRANDED AESTHETICS AND MEDTECH PEERS",
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      "evidence": "Comparing NPS scores across a set of peer brands.",
      "confidence": 0.9
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  "arcBeats": [],
  "loops": [
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      "to": 18,
      "from": 7,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "5e52d1d3-5d96-4e44-af44-419b4edddd03",
      "evidence": "The deck presents a compelling case for investing in Hydrafacial, implying that not doing so would result in missed growth opportunities.",
      "position": 0,
      "objective": "Highlight the consequences of not investing in Hydrafacial",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
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      "name": "Quick Win Big Bet",
      "slug": "47-quick-win-big-bet",
      "bestFor": "Transformation planning, 100-day plans, resource allocation",
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      "evidence": "Slides 11-18 outline the master plan and investment highlights.",
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      "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
      "confidence": 0.6,
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