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  "docSlug": "28b80614e3e5a1b8793526bd30e5eb15",
  "documentTitle": "Hydrafacial | Investor Conference Presentation Deck | 18 slides",
  "authorId": "hydrafacial",
  "authorName": "BeautyHealth",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-11-01 00:00:00",
  "orientation": "landscape",
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  "pageNumber": 11,
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  "notes": "The slide uses a numbered list to represent a sequential strategic process.",
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      "kind": "list",
      "text": "1. Sell a lot of products, use that money to...\n2. Invest in our skincare providers, use that relationship to...\n3. Find the consumers and build a direct relationship.\n4. Leverage technology to connect them where they live, work, and play.\n5. Build the ultimate flywheel of influence!",
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      "kind": "title",
      "text": "THE MASTER PLAN",
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      "name": "Cost Of Inaction",
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      "evidence": "The deck presents a compelling case for investing in Hydrafacial, implying that not doing so would result in missed growth opportunities.",
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      "objective": "Highlight the consequences of not investing in Hydrafacial",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
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      "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
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