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      "text": "Use of official data is the inevitable direction of travel in a maturing market",
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      "text": "Why official data matters\n- It matters to sports – it goes to the very heart of their funding\n- It matters to sportsbooks – only official data gives them the security of the supply they need\n- It matters to regulators – protects consumers\n- It matters to investors – the cost of sports data is built into our model, contributing to our high barriers to entry",
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