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  "documentTitle": "Farfetch | Results Presentation Deck | 14 slides",
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  "notes": "Includes callout explaining the increase in demand generation expense due to IDFA impact.",
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      "kind": "callout",
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      "text": "1 Non-IFRS financial measure, please refer to the Appendix for a reconciliation to the most directly comparable IFRS financial measure. 2 Includes first-party original (first-party original refers to brands developed by New Guards and sold direct to consumers on the digital platform).",
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