{
  "docId": "019de071-c24d-70dc-83e4-fe6f1afecf98",
  "docSlug": "32b524cd134df4d2123be549e917557a",
  "documentTitle": "Essity | Investor Day Presentation Deck | 105 slides",
  "authorId": "essity",
  "authorName": "Essity",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-11-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 24,
  "pageCount": 105,
  "prevPage": 23,
  "nextPage": 25,
  "slideType": "roadmap",
  "function": "plan_implementation",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "Uses a variation of the McKinsey Three Horizons model, extended to four horizons.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de071-c24d-70dc-83e4-fe6f1afecf98/24",
  "deckHref": "/decks/019de071-c24d-70dc-83e4-fe6f1afecf98",
  "deckJsonHref": "/decks/019de071-c24d-70dc-83e4-fe6f1afecf98.json",
  "deckAnchorHref": "/decks/019de071-c24d-70dc-83e4-fe6f1afecf98#slide-24",
  "components": [
    {
      "bbox": {
        "h": 0.458,
        "w": 0.735,
        "x": 0.238,
        "y": 0.338
      },
      "kind": "framework",
      "text": "Horizon 1: Strengthen performance in core categories; Sustainable innovations. Horizon 2: Grow in(to) adjacent categories; Skincare, Wiping & Surface Cleaning. Horizon 3: Launch new (digital) business models; Digital services. Horizon 4: Expand into new categories; Cleaning chemicals.",
      "attrs": null,
      "subkind": "instance",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "30d46a2e-338d-4923-b258-480c49996ab2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.115,
        "w": 0.192,
        "x": 0.048,
        "y": 0.458
      },
      "kind": "subtitle",
      "text": "Professional Hygiene as covered by traditional core categories* * Toilet tissue, towels, napkins, facials and object wipers",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3aba0f52-252d-4f45-85cd-84c6ae45da2c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.038,
        "w": 0.427,
        "x": 0.028,
        "y": 0.138
      },
      "kind": "title",
      "text": "Professional Hygiene – Profitable Growth Opportunities",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "53875446-3385-4e5d-ad12-48caad2f7012",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Three horizons (McKinsey)",
      "slug": "three-horizons",
      "agent": null,
      "layer": "slide",
      "matchId": "b7d91d9d-74e6-460c-910f-a761a327e93e",
      "evidence": "framework/instance: Horizon 1: Strengthen performance in core categories; Sustainable innovations. Horizon 2: Grow in(to) adjacent categories; Skincare, Wiping & Surface Cleaning. Horizon 3: Launch new (digital) business",
      "confidence": 0.9
    }
  ],
  "frameworks": [
    {
      "name": "hfs-horizons",
      "slug": null,
      "matchId": "24f28e29-f4bf-4549-a501-062a4f2528f1",
      "evidence": "The slide uses a multi-horizon growth framework to categorize strategic initiatives.",
      "confidence": 0.95
    }
  ],
  "arcBeats": [
    {
      "to": 32,
      "from": 13,
      "beatId": "f6698d18-43cb-4307-bd72-d1510cb44f95",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Satisfaction",
      "beatSlug": "monroes-sequence-satisfaction",
      "evidence": "The deck showcases Essity's strengths and solutions",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 30,
      "from": 21,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "c31ae2b6-601a-472d-909d-a9ec48ae1d2d",
      "evidence": "The deck highlights the importance of Essity's solutions",
      "position": 1,
      "objective": "The consequences of not acting on sustainability and well-being",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}