{
  "docId": "019de071-c24d-70dc-83e4-fe6f1afecf98",
  "docSlug": "32b524cd134df4d2123be549e917557a",
  "documentTitle": "Essity | Investor Day Presentation Deck | 105 slides",
  "authorId": "essity",
  "authorName": "Essity",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-11-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 20,
  "pageCount": 105,
  "prevPage": 19,
  "nextPage": 21,
  "slideType": "key_messages",
  "function": "frame_situation",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "The slide uses a 'before-after' or 'situation-response' framing, though it is primarily a list of strategic pillars.",
  "elementsJson": null,
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019de071-c24d-70dc-83e4-fe6f1afecf98/20",
  "deckHref": "/decks/019de071-c24d-70dc-83e4-fe6f1afecf98",
  "deckJsonHref": "/decks/019de071-c24d-70dc-83e4-fe6f1afecf98.json",
  "deckAnchorHref": "/decks/019de071-c24d-70dc-83e4-fe6f1afecf98#slide-20",
  "components": [
    {
      "bbox": {
        "h": 0.65,
        "w": 0.45,
        "x": 0.52,
        "y": 0.25
      },
      "kind": "image",
      "text": "Collage of four images showing hygiene practices, recycling, VR technology, and professional cleaning.",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bd2a7a42-99ca-49f2-af98-bca1b55a726b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.4,
        "x": 0.05,
        "y": 0.25
      },
      "kind": "list",
      "text": "Circularity as a step towards sustainability\nAccelerated growth of omn-channel\nIncreased emphasis on connectivity and \"I-o-T\"\nElevated awareness of hygiene",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "45eac516-40c9-4508-9db5-09ed9672b8c0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.8,
        "x": 0.05,
        "y": 0.15
      },
      "kind": "title",
      "text": "The environment is changing... and Essity too!",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "49cae6c3-c0e7-4e7c-ad0e-5e2393bc5384",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.3,
        "x": 0.05,
        "y": 0.08
      },
      "kind": "title",
      "text": "Professional Hygiene",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7807bfed-4f75-4c17-911f-268ec07d9346",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "List presentation",
      "slug": "list-presentation",
      "agent": null,
      "layer": "slide",
      "matchId": "f90cd5b4-59cd-41dc-98db-449dd9793cc3",
      "evidence": "list/bullet: Circularity as a step towards sustainability, Accelerated growth of omn-channel, Increased emphasis on connectivity and \"I-o-T\", Elevated awareness of hygiene",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "before-after-framing",
      "slug": null,
      "matchId": "dd02e392-357a-489f-8117-51111eebde70",
      "evidence": "The slide contrasts the changing environment with Essity's adaptation.",
      "confidence": 0.8
    }
  ],
  "arcBeats": [
    {
      "to": 32,
      "from": 13,
      "beatId": "f6698d18-43cb-4307-bd72-d1510cb44f95",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Satisfaction",
      "beatSlug": "monroes-sequence-satisfaction",
      "evidence": "The deck showcases Essity's strengths and solutions",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 20,
      "from": 12,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "747720f1-53c2-4565-98aa-e7f4481731b1",
      "evidence": "The deck presents Essity's purpose and values",
      "position": 0,
      "objective": "Why Essity's approach to well-being and sustainability is key",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}