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  "documentTitle": "Essity | Investor Day Presentation Deck | 105 slides",
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  "authorName": "Essity",
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  "presentationDate": "2021-11-01 00:00:00",
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  "notes": "The slide uses a world map background to imply global reach, with three distinct colored capsules representing market segments.",
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      "text": "Health & Medical: EUR 15bn, CAGR >4%",
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      "text": "Professional Hygiene: EUR 12bn, CAGR >4%",
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      "text": "Consumer Goods: EUR 93bn, CAGR >3%",
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      "text": "Global Market Size: EUR 120bn, >3%",
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      "text": "Source: The information has been compiled by Essity for presentation purposes based on data taken from external market sources including but not limited to retail audit companies, Price Hanna Consultants, SmartTRAK, Fastmarkets RISI and national macroeconomic data.",
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      "text": "Our Current Addressable Market",
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      "bestFor": "Visionary leadership, brand positioning, mission statements",
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      "evidence": "The deck presents Essity's purpose and values",
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      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
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