{
  "docId": "019de071-c24d-70dc-83e4-fe6f1afecf98",
  "docSlug": "32b524cd134df4d2123be549e917557a",
  "documentTitle": "Essity | Investor Day Presentation Deck | 105 slides",
  "authorId": "essity",
  "authorName": "Essity",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-11-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 13,
  "pageCount": 105,
  "prevPage": 12,
  "nextPage": 14,
  "slideType": "other",
  "function": "establish_context",
  "density": "dense",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 0.9,
  "imagePath": null,
  "slideHref": "/slides/019de071-c24d-70dc-83e4-fe6f1afecf98/13",
  "deckHref": "/decks/019de071-c24d-70dc-83e4-fe6f1afecf98",
  "deckJsonHref": "/decks/019de071-c24d-70dc-83e4-fe6f1afecf98.json",
  "deckAnchorHref": "/decks/019de071-c24d-70dc-83e4-fe6f1afecf98#slide-13",
  "components": [
    {
      "bbox": {
        "h": 0.468,
        "w": 0.303,
        "x": 0.662,
        "y": 0.293
      },
      "kind": "image",
      "text": "Professional Hygiene photo",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3ea370d6-3681-4af0-b62a-b41ca170d4f0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.468,
        "w": 0.303,
        "x": 0.349,
        "y": 0.293
      },
      "kind": "image",
      "text": "Consumer Goods photo",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4ff52994-f309-4e8f-96ed-aaed62cf5bcc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.468,
        "w": 0.303,
        "x": 0.036,
        "y": 0.293
      },
      "kind": "image",
      "text": "Health & Medical photo",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "afdcbe95-60f5-42ed-bc55-6b9f1753356a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.14,
        "w": 0.287,
        "x": 0.67,
        "y": 0.688
      },
      "kind": "list",
      "text": "Hygiene Solutions, Tissue, Skin Care, Cleaning & Wiping",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "55a2c35e-a723-4bad-8683-6e249ce28601",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.14,
        "w": 0.287,
        "x": 0.357,
        "y": 0.688
      },
      "kind": "list",
      "text": "Incontinence Products Retail, Feminine Care, Baby Care, Consumer Tissue Branded/Retail Branded",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c291e02d-66a0-4581-8214-0e9b8ee4c0e4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.14,
        "w": 0.287,
        "x": 0.044,
        "y": 0.688
      },
      "kind": "list",
      "text": "Incontinence Products Health Care, Wound Care, Compression Therapy, Orthopedics",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d41704c9-b407-4efb-bd61-435c2adc2d1a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.075,
        "w": 0.287,
        "x": 0.357,
        "y": 0.86
      },
      "kind": "other",
      "text": "Division: Consumer Tissue Private Label Europe",
      "attrs": null,
      "subkind": "unclassified",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d5340a87-333a-4872-9d8d-2211cb1461d5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.063,
        "w": 0.354,
        "x": 0.026,
        "y": 0.085
      },
      "kind": "title",
      "text": "New Business Areas",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0330cd01-86e3-49dc-b105-a7d3faac92ad",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 32,
      "from": 13,
      "beatId": "f6698d18-43cb-4307-bd72-d1510cb44f95",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Satisfaction",
      "beatSlug": "monroes-sequence-satisfaction",
      "evidence": "The deck showcases Essity's strengths and solutions",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 20,
      "from": 12,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "747720f1-53c2-4565-98aa-e7f4481731b1",
      "evidence": "The deck presents Essity's purpose and values",
      "position": 0,
      "objective": "Why Essity's approach to well-being and sustainability is key",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}