{
  "docId": "019de071-c24d-70dc-83e4-fe6f1afecf98",
  "docSlug": "32b524cd134df4d2123be549e917557a",
  "documentTitle": "Essity | Investor Day Presentation Deck | 105 slides",
  "authorId": "essity",
  "authorName": "Essity",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-11-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 101,
  "pageCount": 105,
  "prevPage": 100,
  "nextPage": 102,
  "slideType": "kpi_overview",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 21,
  "notes": "Includes logos of major Chinese e-commerce platforms.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de071-c24d-70dc-83e4-fe6f1afecf98/101",
  "deckHref": "/decks/019de071-c24d-70dc-83e4-fe6f1afecf98",
  "deckJsonHref": "/decks/019de071-c24d-70dc-83e4-fe6f1afecf98.json",
  "deckAnchorHref": "/decks/019de071-c24d-70dc-83e4-fe6f1afecf98#slide-101",
  "components": [
    {
      "bbox": {
        "h": 0.35,
        "w": 0.38,
        "x": 0.04,
        "y": 0.55
      },
      "kind": "chart",
      "text": "Increasing Proportion of E-commerce to Total Retail Sales in China",
      "attrs": null,
      "subkind": "bar-stacked",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cb654fb9-747e-4209-a65c-ee09e5e4fb07",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.38,
        "x": 0.04,
        "y": 0.185
      },
      "kind": "chart",
      "text": "E-commerce Contribution to Vinda's Revenue (%)",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9bb27e94-3021-4c72-bc7b-e2c61fb63d6c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.4,
        "x": 0.53,
        "y": 0.42
      },
      "kind": "chart",
      "text": "2020 Revenue",
      "attrs": null,
      "subkind": "donut",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "195758ea-bb28-4bf1-a011-25abe55141b1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.55,
        "x": 0.43,
        "y": 0.2
      },
      "kind": "image",
      "text": "Ranked No.1 Tissue Online Shop in China",
      "attrs": null,
      "subkind": "logo-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "679f91d1-088f-46e7-b573-7f8888d31a0a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.35,
        "x": 0.05,
        "y": 0.95
      },
      "kind": "source-note",
      "text": "1 National Bureau of Statistics of China 2 Kantar, FY 2020",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ced28e84-a07d-40c6-80ce-bb182d402df2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.45,
        "x": 0.06,
        "y": 0.08
      },
      "kind": "title",
      "text": "Strong E-commerce Growth and Channel Leadership",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d31f6ca9-778d-4924-a7d9-f49de0d0644a",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Waterfall chart",
      "slug": "waterfall-chart",
      "agent": null,
      "layer": "slide",
      "matchId": "e0db37c5-1ba9-49a9-a0a4-107bb381c16c",
      "evidence": "chart/waterfall-bridge: GMV and Revenue bridge diagram",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 105,
      "from": 33,
      "beatId": "78c79ac9-b1e0-4c5e-a081-8b73af663138",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Action",
      "beatSlug": "monroes-sequence-action",
      "evidence": "The deck concludes with a call to action and next steps",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}