{
  "docId": "019de071-b311-7293-994a-4d12233b1366",
  "docSlug": "9ee933db8b6ed3dffa60931e3798fbd8",
  "documentTitle": "Aston Martin Lagonda | Investor Day Presentation Deck | 35 slides",
  "authorId": "aston-martin-lagonda",
  "authorName": "Aston Martin Lagonda",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-11-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 28,
  "pageCount": 35,
  "prevPage": 27,
  "nextPage": 29,
  "slideType": "revenue_buildup",
  "function": "present_solution",
  "density": "dense",
  "nDataPoints": 2,
  "notes": "The chart shows the bridge from 148 to 500. The margin increases from 13% to 25%.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de071-b311-7293-994a-4d12233b1366/28",
  "deckHref": "/decks/019de071-b311-7293-994a-4d12233b1366",
  "deckJsonHref": "/decks/019de071-b311-7293-994a-4d12233b1366.json",
  "deckAnchorHref": "/decks/019de071-b311-7293-994a-4d12233b1366#slide-28",
  "components": [
    {
      "bbox": {
        "h": 0.42,
        "w": 0.914,
        "x": 0.043,
        "y": 0.16
      },
      "kind": "chart",
      "text": "Waterfall chart showing bridge from 148 to 500",
      "attrs": null,
      "subkind": "waterfall-bridge",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5fdfe06c-e40d-4841-b70f-9e92c82544a5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.23,
        "x": 0.028,
        "y": 0.73
      },
      "kind": "list",
      "text": "1. Wholesales & mix: Increased volumes, Improved geographic mix, Improved product mix, Higher priced derivatives",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "56522997-8bba-4154-b031-5e769b5085d5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.23,
        "x": 0.763,
        "y": 0.73
      },
      "kind": "list",
      "text": "4. Marketing: Investment to drive luxury positioning and growth, Declines as % of revenue",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "858d0bc2-602f-48aa-b98b-8643d7c41d9b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.23,
        "x": 0.562,
        "y": 0.73
      },
      "kind": "list",
      "text": "3. Cost performance: Delivery of manufacturing efficiencies",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cece5eb6-5c52-4165-ac08-f8670b84c9cc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.23,
        "x": 0.323,
        "y": 0.73
      },
      "kind": "list",
      "text": "2. Pricing & Other Revenue: Reduced incentive per vehicle, Increased option uptake",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d33b29db-cccf-4561-91d9-b7bcb1aa85c0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.023,
        "w": 0.318,
        "x": 0.035,
        "y": 0.103
      },
      "kind": "title",
      "text": "Path to c. £500m EBITDA and c. 25% EBITDA margin",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6da80fb3-6736-42b9-b6cc-a320dfb48fd7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.07,
        "x": 0.035,
        "y": 0.068
      },
      "kind": "title",
      "text": "Finance",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c0c0803a-e819-4ba8-90f1-bb76272169a5",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Waterfall chart",
      "slug": "waterfall-chart",
      "agent": null,
      "layer": "slide",
      "matchId": "3f02e806-2468-4078-9492-5e5e78928aa1",
      "evidence": "chart/waterfall-bridge: Waterfall chart showing bridge from 148 to 500",
      "confidence": 0.9
    }
  ],
  "frameworks": [
    {
      "name": "waterfall-bridge",
      "slug": null,
      "matchId": "72bdef4f-24ca-4280-ba3e-a1116bbeab14",
      "evidence": "Visual bridge from starting value to target value via incremental drivers",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 35,
      "from": 28,
      "beatId": "8ad57631-b15c-48ef-bb05-7821f4fd5bc3",
      "arcName": "Rags to Riches",
      "arcSlug": "rags-to-riches",
      "beatName": "Ultimate Achievement",
      "beatSlug": "rags-to-riches-ultimate-achievement",
      "evidence": "The deck concludes with a call to action and a vision for the company's future.",
      "position": 4,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}