{
  "docId": "019de071-b22f-731f-85bf-24411493b6b3",
  "docSlug": "06a48026f940dd782e9dd186dcd2ff6a",
  "documentTitle": "Asos | Investor Day Presentation Deck | 183 slides",
  "authorId": "asos",
  "authorName": "Asos",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-11-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 71,
  "pageCount": 120,
  "prevPage": 70,
  "nextPage": 72,
  "slideType": "roadmap",
  "function": "plan_implementation",
  "density": "dense",
  "nDataPoints": 4,
  "notes": "The slide uses a timeline-based bar chart to illustrate strategic investment phases.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de071-b22f-731f-85bf-24411493b6b3/71",
  "deckHref": "/decks/019de071-b22f-731f-85bf-24411493b6b3",
  "deckJsonHref": "/decks/019de071-b22f-731f-85bf-24411493b6b3.json",
  "deckAnchorHref": "/decks/019de071-b22f-731f-85bf-24411493b6b3#slide-71",
  "components": [
    {
      "bbox": {
        "h": 0.5,
        "w": 0.6,
        "x": 0.07,
        "y": 0.2
      },
      "kind": "chart",
      "text": "Marketing expense % of sales: 3.7% (FY20), 5.1% (FY21), 6.1% (FY22), Mid term (higher)",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a9359e8c-5d6a-4d16-bccf-4b45ea0606f1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.6,
        "x": 0.09,
        "y": 0.78
      },
      "kind": "diagram",
      "text": "Foundations (FY20-FY22) to Expand full funnel model (Mid term)",
      "attrs": null,
      "subkind": "timeline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b010b11b-e5e7-486f-b723-eaa6bee739ba",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.81,
        "w": 0.27,
        "x": 0.73,
        "y": 0.19
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ea3e17c4-0191-4007-9ac1-6f0d66912d18",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.45,
        "x": 0.06,
        "y": 0.93
      },
      "kind": "source-note",
      "text": "*Based on externally reported numbers for FY20 and FY21, with FY22 c/s% based on FY22 budget",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ab140abd-a737-44ad-b103-861933397aae",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.65,
        "x": 0.07,
        "y": 0.08
      },
      "kind": "title",
      "text": "Building capabilities to support increased marketing investment",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "15f423be-d30c-4923-a181-b8881078ccb3",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "timeline",
      "slug": null,
      "matchId": "32a41d5c-4099-4987-b25e-a32219366932",
      "evidence": "The slide uses a chronological progression from FY20 to Mid term to show strategic evolution.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}