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  "documentTitle": "Asos | Investor Day Presentation Deck | 183 slides",
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  "presentationDate": "2021-11-01 00:00:00",
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  "notes": "The slide uses a funnel diagram to illustrate increasing customer value through deeper engagement.",
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      "kind": "diagram",
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      "text": "1 Source: ASOS internal data | ABV is calculated by taking net billed sales (including sales tax) divided by billed orders\n2 Source: ASOS internal data | ACV refers to net annual spend per active customer, inclusive of sales tax",
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