{
  "docId": "019de071-b22f-731f-85bf-24411493b6b3",
  "docSlug": "06a48026f940dd782e9dd186dcd2ff6a",
  "documentTitle": "Asos | Investor Day Presentation Deck | 183 slides",
  "authorId": "asos",
  "authorName": "Asos",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-11-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 113,
  "pageCount": 120,
  "prevPage": 112,
  "nextPage": 114,
  "slideType": "thesis_headline",
  "function": "establish_context",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "The slide uses a visual juxtaposition of a brand logo (Adidas) and a retailer logo (ASOS) with product imagery to imply a unique collaborative or distribution advantage.",
  "elementsJson": null,
  "metadataConfidence": 0.9,
  "imagePath": null,
  "slideHref": "/slides/019de071-b22f-731f-85bf-24411493b6b3/113",
  "deckHref": "/decks/019de071-b22f-731f-85bf-24411493b6b3",
  "deckJsonHref": "/decks/019de071-b22f-731f-85bf-24411493b6b3.json",
  "deckAnchorHref": "/decks/019de071-b22f-731f-85bf-24411493b6b3#slide-113",
  "components": [
    {
      "bbox": {
        "h": 0.125,
        "w": 0.13,
        "x": 0.23,
        "y": 0.815
      },
      "kind": "image",
      "text": "Adidas logo",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "04f8b3ae-4d54-4511-8ce0-d404a30fb051",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.075,
        "w": 0.13,
        "x": 0.655,
        "y": 0.84
      },
      "kind": "image",
      "text": "ASOS logo",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f8928ce1-0d4a-43b3-8fb1-8ea2900aea5e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.815,
        "w": 0.245,
        "x": 0.17,
        "y": 0.185
      },
      "kind": "image",
      "text": "Model wearing Adidas sweatshirt",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5728bebd-f9f7-44e4-b8df-d2e683bda626",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.815,
        "w": 0.3,
        "x": 0.57,
        "y": 0.17
      },
      "kind": "image",
      "text": "Model wearing Adidas sweatshirt in editorial style",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e21b666d-2702-406d-9e63-b53b5ae130ed",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.85,
        "x": 0.07,
        "y": 0.08
      },
      "kind": "title",
      "text": "Our approach to the market is unique and difficult to replicate",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5dd39574-a127-4203-910a-767e23f374af",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Thesis archetype",
      "slug": "thesis-archetype",
      "agent": null,
      "layer": "slide",
      "matchId": "c101b952-803f-442a-9ee3-3dbe03e986f0",
      "evidence": "title/headline: Our approach to the market is unique and difficult to replicate",
      "confidence": 0.9
    }
  ],
  "frameworks": [],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}