{
  "docId": "019de071-b22f-731f-85bf-24411493b6b3",
  "docSlug": "06a48026f940dd782e9dd186dcd2ff6a",
  "documentTitle": "Asos | Investor Day Presentation Deck | 183 slides",
  "authorId": "asos",
  "authorName": "Asos",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-11-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 112,
  "pageCount": 120,
  "prevPage": 111,
  "nextPage": 113,
  "slideType": "key_messages",
  "function": "establish_context",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "The slide uses a large brand logo overlay on a grid of lifestyle photography.",
  "elementsJson": null,
  "metadataConfidence": 0.9,
  "imagePath": null,
  "slideHref": "/slides/019de071-b22f-731f-85bf-24411493b6b3/112",
  "deckHref": "/decks/019de071-b22f-731f-85bf-24411493b6b3",
  "deckJsonHref": "/decks/019de071-b22f-731f-85bf-24411493b6b3.json",
  "deckAnchorHref": "/decks/019de071-b22f-731f-85bf-24411493b6b3#slide-112",
  "components": [
    {
      "bbox": {
        "h": 0.24,
        "w": 0.31,
        "x": 0.345,
        "y": 0.38
      },
      "kind": "callout",
      "text": "asos",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e1454bd3-8c07-4910-8b86-cabc2c247086",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.82,
        "w": 0.92,
        "x": 0.04,
        "y": 0.13
      },
      "kind": "image",
      "text": "Collage of lifestyle fashion photography featuring sportswear brands",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d81fc0c3-7a65-4cd6-b004-3da52f8e216f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.5,
        "x": 0.05,
        "y": 0.03
      },
      "kind": "title",
      "text": "We bring a fashion lens to the Sportswear market",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1141cb1e-697e-4b65-a996-fe0e7e306bce",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Slide visual craft",
      "slug": "visual-craft",
      "agent": "designer",
      "layer": "slide",
      "matchId": "b7ef8f02-98ba-44e8-903c-0494b27e1690",
      "evidence": "image/illustration: Collage of lifestyle fashion photography featuring sportswear brands",
      "confidence": 0.8
    }
  ],
  "frameworks": [],
  "arcBeats": [],
  "loops": [
    {
      "to": 112,
      "from": 110,
      "name": "Maturity Curve",
      "slug": "36-maturity-curve",
      "bestFor": "Digital transformation, capability building, benchmarking",
      "matchId": "91a056c0-5015-447b-848f-a901993e7592",
      "evidence": "The presentation highlights ASOS's unique approach to the market and its privileged position.",
      "position": 1,
      "objective": "ASOS positions itself on a maturity curve, showcasing its growth potential.",
      "structure": "Current Maturity Level -> The Gap to Next Level -> Required Capabilities -> The Roadmap",
      "confidence": 0.6,
      "description": "Show where you are on a progression and what it takes to reach the next level"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}