{
  "docId": "019de071-a771-759b-932d-2fa664952449",
  "docSlug": "c88c4fc96377c8cbde6690e6671ff1ef",
  "documentTitle": "Solo Brands | IPO Presentation Deck | 34 slides",
  "authorId": "solo-brands",
  "authorName": "Solo Brands",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investment_bank",
  "sourceTypeLabel": "Investment bank",
  "presentationDate": "2021-10-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.6580311,
  "pageNumber": 7,
  "pageCount": 34,
  "prevPage": 6,
  "nextPage": 8,
  "slideType": "timeline",
  "function": "plan_implementation",
  "density": "sparse",
  "nDataPoints": 8,
  "notes": "The timeline is overlaid on a lifestyle photo of people using a Solo Stove product.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de071-a771-759b-932d-2fa664952449/7",
  "deckHref": "/decks/019de071-a771-759b-932d-2fa664952449",
  "deckJsonHref": "/decks/019de071-a771-759b-932d-2fa664952449.json",
  "deckAnchorHref": "/decks/019de071-a771-759b-932d-2fa664952449#slide-7",
  "components": [
    {
      "bbox": {
        "h": 0.65,
        "w": 0.85,
        "x": 0.08,
        "y": 0.18
      },
      "kind": "framework",
      "text": "Timeline of company milestones",
      "attrs": null,
      "subkind": "instance",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7148a0d6-ca2f-44d6-8d5d-41c50ffe50b6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.1,
        "x": 0.04,
        "y": 0.98
      },
      "kind": "source-note",
      "text": "Source: Company Information",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fb6bfe8b-4b0e-4b25-8c53-4644ee39c73b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.3,
        "x": 0.04,
        "y": 0.06
      },
      "kind": "title",
      "text": "Evolution of Solo Brands",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "08be9c03-0670-44c8-899c-bfb606448a50",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "timeline",
      "slug": null,
      "matchId": "bee50283-a834-4656-bc94-406475c17c5f",
      "evidence": "Chronological sequence of events with dates and descriptions.",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 8,
      "from": 6,
      "beatId": "e3543515-2723-4e7f-9513-ec856906aee9",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Problem",
      "beatSlug": "sequoia-pitch-problem",
      "evidence": "Company Introduction and Evolution of Solo Brands",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 34,
      "from": 5,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "11ff22aa-6ad5-406f-b737-8ba075d9f155",
      "evidence": "The document presents a clear 'why' for Solo Brands throughout the presentation",
      "position": 0,
      "objective": "Why Solo Brands?",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}