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  "docSlug": "c88c4fc96377c8cbde6690e6671ff1ef",
  "documentTitle": "Solo Brands | IPO Presentation Deck | 34 slides",
  "authorId": "solo-brands",
  "authorName": "Solo Brands",
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  "presentationDate": "2021-10-01 00:00:00",
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  "notes": "The central graphic acts as a flywheel connecting sales data to business outcomes.",
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      "kind": "diagram",
      "text": "84%+ Sales Through Owned eCommerce (1) = Massive Customer Data Set",
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      "kind": "list",
      "text": "Improve Marketing EFFICIENCY; Increase Customer ENGAGEMENT; Drive Loyalty and REPEAT PURCHASES; Incorporate Consumer Insights in PRODUCT INNOVATION; COLLECT Informative Data Points; ACQUIRE New Customers",
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      "kind": "source-note",
      "text": "Source: Company Information. (1) Reflects fiscal year 2020. Defined as net sales through currently owned brands' websites.",
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      "kind": "title",
      "text": "...that Leverages Consumer Data",
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      "evidence": "The central circular arrow diagram represents a self-reinforcing business cycle.",
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      "arcName": "The Sequoia Pitch",
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      "evidence": "Four Authentic and Disruptive DTC Lifestyle Brands and 'Plug and Play' Digital DTC Platform",
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      "evidence": "The document presents a clear 'why' for Solo Brands throughout the presentation",
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