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  "docSlug": "c88c4fc96377c8cbde6690e6671ff1ef",
  "documentTitle": "Solo Brands | IPO Presentation Deck | 34 slides",
  "authorId": "solo-brands",
  "authorName": "Solo Brands",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investment_bank",
  "sourceTypeLabel": "Investment bank",
  "presentationDate": "2021-10-01 00:00:00",
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  "pageNumber": 12,
  "pageCount": 34,
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  "slideType": "unfair_advantage",
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  "density": "dense",
  "nDataPoints": 3,
  "notes": "Uses a pie chart to emphasize the dominance of the DTC channel, with a callout box detailing specific operational and financial advantages.",
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  "slideHref": "/slides/019de071-a771-759b-932d-2fa664952449/12",
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  "components": [
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      "kind": "callout",
      "text": "84% from our currently owned brands' websites",
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      "kind": "chart",
      "text": "2020 Sales by Channel",
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      "kind": "list",
      "text": "DTC Advantages: Provides a curated brand experience, key differentiator, shortens innovation timeline, scalable online, attractive financial model.",
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      "kind": "paragraph",
      "text": "Ability to Operate and Scale Brands that Share Our Values of Authenticity, Product Quality, and Community",
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      "kind": "source-note",
      "text": "Source: Company Information. (1) DTC defined as owned brand websites and third party e-commerce marketplaces. (2) Reflects fiscal year 2020 data.",
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      "kind": "title",
      "text": "“Plug and Play” Digital DTC Platform...",
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      "evidence": "Highlights the operational advantages of the DTC platform in the value chain.",
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      "arcName": "The Sequoia Pitch",
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      "beatName": "Solution",
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      "evidence": "Four Authentic and Disruptive DTC Lifestyle Brands and 'Plug and Play' Digital DTC Platform",
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      "name": "Golden Circle",
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      "evidence": "The document presents a clear 'why' for Solo Brands throughout the presentation",
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