{
  "docId": "019de071-a771-759b-932d-2fa664952449",
  "docSlug": "c88c4fc96377c8cbde6690e6671ff1ef",
  "documentTitle": "Solo Brands | IPO Presentation Deck | 34 slides",
  "authorId": "solo-brands",
  "authorName": "Solo Brands",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investment_bank",
  "sourceTypeLabel": "Investment bank",
  "presentationDate": "2021-10-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.6580311,
  "pageNumber": 10,
  "pageCount": 34,
  "prevPage": 9,
  "nextPage": 11,
  "slideType": "traction",
  "function": "show_traction",
  "density": "balanced",
  "nDataPoints": 10,
  "notes": "The slide uses a stacked bar chart to visualize revenue composition and growth, with callouts for specific brand performance metrics.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de071-a771-759b-932d-2fa664952449/10",
  "deckHref": "/decks/019de071-a771-759b-932d-2fa664952449",
  "deckJsonHref": "/decks/019de071-a771-759b-932d-2fa664952449.json",
  "deckAnchorHref": "/decks/019de071-a771-759b-932d-2fa664952449#slide-10",
  "components": [
    {
      "bbox": {
        "h": 0.21,
        "w": 0.44,
        "x": 0.515,
        "y": 0.625
      },
      "kind": "callout",
      "text": "+44% 2012 – 2020 CAGR",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f0b1272a-1175-4bae-98e1-fcad80230b49",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.21,
        "w": 0.44,
        "x": 0.515,
        "y": 0.36
      },
      "kind": "callout",
      "text": "+132% 2016 – 6M 2021 CAGR",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "faa70c2e-1966-411c-b3fc-46a752ab927a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.75,
        "w": 0.35,
        "x": 0.09,
        "y": 0.18
      },
      "kind": "chart",
      "text": "Individual Brand Net Sales ($mm)",
      "attrs": null,
      "subkind": "bar-stacked",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1c9e3006-f0ad-4da4-852b-6e163781128d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.6,
        "x": 0.05,
        "y": 0.96
      },
      "kind": "source-note",
      "text": "Source: Company Information. (1) In the case of each of Oru, ISLE, and Chubbies, these net sales were generated prior to our acquisition of the brand.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a55c1767-86e6-4f00-a6a2-a5ccc3759135",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.35,
        "x": 0.04,
        "y": 0.06
      },
      "kind": "title",
      "text": "...That Are Rapidly Growing",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9757398a-8020-49d8-9b60-4b0e9dec8356",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 13,
      "from": 9,
      "beatId": "11f5fbee-2b5c-4931-bacb-742aa37cc5f9",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Solution",
      "beatSlug": "sequoia-pitch-solution",
      "evidence": "Four Authentic and Disruptive DTC Lifestyle Brands and 'Plug and Play' Digital DTC Platform",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 34,
      "from": 5,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "11ff22aa-6ad5-406f-b737-8ba075d9f155",
      "evidence": "The document presents a clear 'why' for Solo Brands throughout the presentation",
      "position": 0,
      "objective": "Why Solo Brands?",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}