{
  "docId": "019de071-a6d2-771c-ba8c-5cce23511a19",
  "docSlug": "f102c5f12233fdf1a2bbb6439006b1cf",
  "documentTitle": "Snap Inc | Results Presentation Deck | 19 slides",
  "authorId": "snap-inc",
  "authorName": "Snap Inc.",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-10-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 7,
  "pageCount": 19,
  "prevPage": 6,
  "nextPage": 8,
  "slideType": "kpi_overview",
  "function": "analyze_data",
  "density": "overcrowded",
  "nDataPoints": 24,
  "notes": "The slide uses a yellow highlight for the Global chart and grey/dark grey for regional charts. It includes a footer with definitions and regional scope notes.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de071-a6d2-771c-ba8c-5cce23511a19/7",
  "deckHref": "/decks/019de071-a6d2-771c-ba8c-5cce23511a19",
  "deckJsonHref": "/decks/019de071-a6d2-771c-ba8c-5cce23511a19.json",
  "deckAnchorHref": "/decks/019de071-a6d2-771c-ba8c-5cce23511a19#slide-7",
  "components": [
    {
      "bbox": {
        "h": 0.07,
        "w": 1,
        "x": 0,
        "y": 0.93
      },
      "kind": "callout",
      "text": "GLOBAL DAU INCREASED 57 MILLION, OR 23%, YoY",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e686828d-1424-451e-98a6-3b801d1e188c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.36,
        "x": 0.09,
        "y": 0.55
      },
      "kind": "chart",
      "text": "Europe DAU chart",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0e8f4943-d91a-4924-8e14-ae928aea6b75",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.36,
        "x": 0.52,
        "y": 0.165
      },
      "kind": "chart",
      "text": "North America DAU chart",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "172e4900-4a16-442d-abb6-13f8df38a2ff",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.36,
        "x": 0.52,
        "y": 0.55
      },
      "kind": "chart",
      "text": "Rest of World DAU chart",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1fc682d8-5af3-4359-a9d1-d59247cb90c3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.36,
        "x": 0.09,
        "y": 0.165
      },
      "kind": "chart",
      "text": "Global DAU chart",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b1e6562d-cc1e-4f5f-b8d4-984a498bbdbc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.07,
        "w": 0.88,
        "x": 0.06,
        "y": 0.85
      },
      "kind": "disclaimer",
      "text": "We define a Daily Active User, or DAU, as a registered Snapchat user who opens the Snapchat application at least once during a defined 24-hour period. We calculate average Daily Active Users for a particular quarter by adding the number of DAUs on each day of that quarter and dividing that sum by the number of days in that quarter. North America includes Mexico, the Caribbean, and Central America. Europe includes Russia and Turkey. Numbers throughout presentation may not foot due to rounding.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6cd44946-5e72-4779-92de-1ae06bcfa301",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.35,
        "x": 0.06,
        "y": 0.05
      },
      "kind": "title",
      "text": "Average Daily Active Users (DAU)",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d045c431-104d-47e1-911e-9aa6b55b3c98",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 9,
      "from": 5,
      "beatId": "ececb5bf-c276-4f7c-80c8-2fe2f4b0b1d0",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Solution",
      "beatSlug": "sequoia-pitch-solution",
      "evidence": "The company presents its business highlights and revenue growth",
      "position": 1,
      "confidence": 0.7,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 9,
      "from": 3,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "fe498412-6138-4465-a2a4-64681b98903e",
      "evidence": "The presentation emphasizes revenue growth and user engagement",
      "position": 0,
      "objective": "Highlighting the consequences of not investing in Snap Inc.'s growth initiatives",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}