{
  "docId": "019de071-a634-76b7-be75-eec6f96a5f72",
  "docSlug": "95080a89f76228ded523486342f85176",
  "documentTitle": "Snap Inc | Investor Presentation Deck | 48 slides",
  "authorId": "snap-inc",
  "authorName": "Snap Inc.",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-10-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 7,
  "pageCount": 48,
  "prevPage": 6,
  "nextPage": 8,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "dense",
  "nDataPoints": 6,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de071-a634-76b7-be75-eec6f96a5f72/7",
  "deckHref": "/decks/019de071-a634-76b7-be75-eec6f96a5f72",
  "deckJsonHref": "/decks/019de071-a634-76b7-be75-eec6f96a5f72.json",
  "deckAnchorHref": "/decks/019de071-a634-76b7-be75-eec6f96a5f72#slide-7",
  "components": [
    {
      "bbox": {
        "h": 0.355,
        "w": 0.196,
        "x": 0.184,
        "y": 0.408
      },
      "kind": "chart",
      "text": "North America market penetration chart",
      "attrs": null,
      "subkind": "pie",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b7d63f45-d6cd-40e6-b1b2-3b56ddd94199",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.355,
        "w": 0.196,
        "x": 0.62,
        "y": 0.403
      },
      "kind": "chart",
      "text": "Rest of World market penetration chart",
      "attrs": null,
      "subkind": "pie",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c9763704-c5e7-4d63-b428-b92ec71f6517",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.355,
        "w": 0.196,
        "x": 0.402,
        "y": 0.403
      },
      "kind": "chart",
      "text": "Europe market penetration chart",
      "attrs": null,
      "subkind": "pie",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f3afc53b-cb3a-47d3-979c-cf8eceb3c718",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.025,
        "w": 0.632,
        "x": 0.184,
        "y": 0.83
      },
      "kind": "paragraph",
      "text": "Smartphone totals",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8c19e638-fc0b-4063-961d-98a021d090e1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.632,
        "x": 0.184,
        "y": 0.348
      },
      "kind": "paragraph",
      "text": "Data points for penetration and DAUs",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9c5f3ea8-994b-444d-af7e-bfdcd9cdaa5c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.035,
        "w": 0.79,
        "x": 0.105,
        "y": 0.25
      },
      "kind": "paragraph",
      "text": "North America, Europe, Rest of World labels",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "df5f2822-ddae-4129-baf6-3ab6fc53934c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.32,
        "x": 0.025,
        "y": 0.918
      },
      "kind": "source-note",
      "text": "Footnotes regarding data sources and methodology",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "736be246-6e72-4778-8da9-08bc28b32136",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.045,
        "w": 0.792,
        "x": 0.104,
        "y": 0.124
      },
      "kind": "title",
      "text": "Significant Opportunity to Globally Expand Our Community",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6ac1f630-5da7-4eb3-88a7-ce3ec789c963",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Market Segmentation Pyramid",
      "slug": "market-segmentation-pyramid",
      "agent": null,
      "layer": "slide",
      "matchId": "9e5d91f6-4f39-4a9c-a4a5-982cbd3003b7",
      "evidence": "North America, Europe, Rest of World labels",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 7,
      "from": 3,
      "beatId": "e7d31557-9301-4c2d-996f-9b1a849de06e",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Problem",
      "beatSlug": "sequoia-pitch-problem",
      "evidence": "The document identifies a significant opportunity to globally expand its community and increase its market share.",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 10,
      "from": 3,
      "name": "Logic Chain",
      "slug": "01-logic-chain",
      "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
      "matchId": "ccf5d08a-2290-4e78-99ee-dfbfa446375f",
      "evidence": "The document presents a logical chain of growth opportunities and solutions.",
      "position": 0,
      "objective": "To understand Snap Inc.'s growth strategy",
      "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
      "confidence": 0.7,
      "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}