{
  "docId": "019de071-a634-76b7-be75-eec6f96a5f72",
  "docSlug": "95080a89f76228ded523486342f85176",
  "documentTitle": "Snap Inc | Investor Presentation Deck | 48 slides",
  "authorId": "snap-inc",
  "authorName": "Snap Inc.",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-10-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 6,
  "pageCount": 48,
  "prevPage": 5,
  "nextPage": 7,
  "slideType": "key_messages",
  "function": "quantify_opportunity",
  "density": "dense",
  "nDataPoints": 2,
  "notes": "The slide uses flag icons to represent the markets and provides clear demographic-specific penetration rates.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de071-a634-76b7-be75-eec6f96a5f72/6",
  "deckHref": "/decks/019de071-a634-76b7-be75-eec6f96a5f72",
  "deckJsonHref": "/decks/019de071-a634-76b7-be75-eec6f96a5f72.json",
  "deckAnchorHref": "/decks/019de071-a634-76b7-be75-eec6f96a5f72#slide-6",
  "components": [
    {
      "bbox": {
        "h": 0.03,
        "w": 0.92,
        "x": 0.04,
        "y": 0.96
      },
      "kind": "disclaimer",
      "text": "Snap Inc. internal data Q4 2020. Penetration calculated as monthly active users (MAUs) divided by 2020 population estimates per the 2019 United Nations World Population Prospects.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5675d3a3-2d8a-46d9-919e-6680283c9819",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.16,
        "w": 0.48,
        "x": 0.26,
        "y": 0.29
      },
      "kind": "image",
      "text": "Flags of US, UK, Australia, France, Netherlands",
      "attrs": null,
      "subkind": "icon-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d0535440-3d44-43d3-9ddb-91128a1b963c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.18,
        "x": 0.28,
        "y": 0.65
      },
      "kind": "metric",
      "text": "90% of the 13 to 24-year-old population.",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2be1bfbe-2cd5-4a4a-b8d6-1415605f907f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.18,
        "x": 0.54,
        "y": 0.65
      },
      "kind": "metric",
      "text": "75% of the 13 to 34-year-old population.",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6d353bc9-ed9b-472b-9190-3c93882a9768",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.64,
        "x": 0.18,
        "y": 0.115
      },
      "kind": "title",
      "text": "High Penetration in Most Established Markets",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e29a7be5-9b71-4688-a0c4-347ffd7c8617",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 7,
      "from": 3,
      "beatId": "e7d31557-9301-4c2d-996f-9b1a849de06e",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Problem",
      "beatSlug": "sequoia-pitch-problem",
      "evidence": "The document identifies a significant opportunity to globally expand its community and increase its market share.",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 10,
      "from": 3,
      "name": "Logic Chain",
      "slug": "01-logic-chain",
      "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
      "matchId": "ccf5d08a-2290-4e78-99ee-dfbfa446375f",
      "evidence": "The document presents a logical chain of growth opportunities and solutions.",
      "position": 0,
      "objective": "To understand Snap Inc.'s growth strategy",
      "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
      "confidence": 0.7,
      "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}