{
  "docId": "019de071-a634-76b7-be75-eec6f96a5f72",
  "docSlug": "95080a89f76228ded523486342f85176",
  "documentTitle": "Snap Inc | Investor Presentation Deck | 48 slides",
  "authorId": "snap-inc",
  "authorName": "Snap Inc.",
  "documentKindSlug": "conference-presentation",
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  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-10-01 00:00:00",
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  "nDataPoints": 12,
  "notes": "The slide uses a combination of yellow bars for growth metrics and grey bars for margin metrics.",
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      "kind": "chart",
      "text": "Average revenue per user",
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      "text": "Infra per DAU",
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      "kind": "chart",
      "text": "Full year revenue ($M)",
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      "kind": "disclaimer",
      "text": "We define ARPU as quarterly revenue by the average DAUs. ARPU is presented as annual ARPU, calculated as the sum of each quarterly ARPU. See Snap Inc. public filings with the SEC. Excludes stock-based compensation expense and related payroll tax expense, depreciation and amortization, and certain other non-cash or nonrecurring items impacting net income (loss) from time to time. See Appendix for reconciliation of GAAP gross margins to non-GAAP gross margins.",
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      "kind": "title",
      "text": "Growing Revenue and Scaling Efficiently",
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      "name": "Golden Circle",
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      "evidence": "The document presents Snap Inc.'s long-term value creation strategy using the Golden Circle framework.",
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      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
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