{
  "docId": "019de071-a634-76b7-be75-eec6f96a5f72",
  "docSlug": "95080a89f76228ded523486342f85176",
  "documentTitle": "Snap Inc | Investor Presentation Deck | 48 slides",
  "authorId": "snap-inc",
  "authorName": "Snap Inc.",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-10-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 38,
  "pageCount": 48,
  "prevPage": 37,
  "nextPage": 39,
  "slideType": "key_takeaways",
  "function": "quantify_opportunity",
  "density": "overcrowded",
  "nDataPoints": 3,
  "notes": "Includes three distinct AR use-case examples: True Size Technology (glasses), Wrist Tracking (watches), and Shoe Try-on.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de071-a634-76b7-be75-eec6f96a5f72/38",
  "deckHref": "/decks/019de071-a634-76b7-be75-eec6f96a5f72",
  "deckJsonHref": "/decks/019de071-a634-76b7-be75-eec6f96a5f72.json",
  "deckAnchorHref": "/decks/019de071-a634-76b7-be75-eec6f96a5f72#slide-38",
  "components": [
    {
      "bbox": {
        "h": 0.48,
        "w": 0.29,
        "x": 0.07,
        "y": 0.34
      },
      "kind": "callout",
      "text": "More than half of people want to use AR technology to assess products, allowing for a risk free, try-before you buy experience. Returns are a $550B problem, which AR can help fix. AR-guided purchases led to a 25% decrease in returns.",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "84f79fb2-5bf9-4b98-acaf-0dabc19114a3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.48,
        "w": 0.15,
        "x": 0.77,
        "y": 0.34
      },
      "kind": "image",
      "text": "Shoe Try-on example",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "38b35c0d-ceb6-4de2-a9c7-ae0003574d73",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.48,
        "w": 0.15,
        "x": 0.4,
        "y": 0.34
      },
      "kind": "image",
      "text": "True Size Technology example",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "866f6037-671d-4cc7-81f1-4b8fd3b4c338",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.48,
        "w": 0.15,
        "x": 0.58,
        "y": 0.34
      },
      "kind": "image",
      "text": "Wrist Tracking example",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ae3c1277-1ca2-4bd9-9075-9dd5f5c7fc69",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.5,
        "x": 0.25,
        "y": 0.19
      },
      "kind": "paragraph",
      "text": "Over half of Snapchatter shoppers agree that AR gives them more confidence about product quality.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e50678c8-6f41-4bf1-b5cd-574536ef3fd1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.4,
        "x": 0.02,
        "y": 0.94
      },
      "kind": "source-note",
      "text": "1 2021 Global Deloitte Digital Study commissioned by Snap Inc. | Base = Aggregate (n=8,770). 2 NielsenIQ Analysis, \"Augmented retail: The new consumer reality.\" 3 ARInsider Article, \"Does AR Really Reduce eCommerce Returns?\"",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4b9028e7-5c6e-45ee-b0b6-20a90e4f2bed",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.5,
        "x": 0.25,
        "y": 0.12
      },
      "kind": "title",
      "text": "AR Builds Consumer Confidence",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9b835817-6859-447f-be46-144c6c1d2779",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Emotional Appeal",
      "slug": "emotional-appeal",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "4dda0b1d-4646-4a32-9fc3-ac27fcc88499",
      "evidence": "The slide highlights consumer benefits: 'More than half of people want to use AR technology to assess products, allowing for a risk free, try-before you buy experience.'",
      "confidence": 0.7
    },
    {
      "name": "Problem-Agitate-Solve (PAS)",
      "slug": "problem-agitate-solve-pas",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "b7b07816-9cef-4bd2-ab05-9425ec0ec790",
      "evidence": "The slide presents a problem (returns being a $550B problem) and implies a solution through AR.",
      "confidence": 0.5
    }
  ],
  "frameworks": [],
  "arcBeats": [],
  "loops": [
    {
      "to": 44,
      "from": 38,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "8d4a03f0-d80b-484d-bef3-d799e3a138ce",
      "evidence": "The document presents Snap Inc.'s long-term value creation strategy using the Golden Circle framework.",
      "position": 2,
      "objective": "To explain how Snap Inc. creates long-term value",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}