{
  "docId": "019de071-a634-76b7-be75-eec6f96a5f72",
  "docSlug": "95080a89f76228ded523486342f85176",
  "documentTitle": "Snap Inc | Investor Presentation Deck | 48 slides",
  "authorId": "snap-inc",
  "authorName": "Snap Inc.",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-10-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 37,
  "pageCount": 48,
  "prevPage": 36,
  "nextPage": 38,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "balanced",
  "nDataPoints": 8,
  "notes": "The slide uses stacked bar charts to show the split between traditional and digital advertising spend.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de071-a634-76b7-be75-eec6f96a5f72/37",
  "deckHref": "/decks/019de071-a634-76b7-be75-eec6f96a5f72",
  "deckJsonHref": "/decks/019de071-a634-76b7-be75-eec6f96a5f72.json",
  "deckAnchorHref": "/decks/019de071-a634-76b7-be75-eec6f96a5f72#slide-37",
  "components": [
    {
      "bbox": {
        "h": 0.45,
        "w": 0.36,
        "x": 0.32,
        "y": 0.35
      },
      "kind": "chart",
      "text": "Stacked bar chart showing U.S. and International market growth",
      "attrs": null,
      "subkind": "bar-stacked",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b335b6d1-7bad-4a41-bd64-8649e4295e51",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.08,
        "x": 0.73,
        "y": 0.7
      },
      "kind": "legend",
      "text": "Traditional / Digital",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7949c8ab-3132-4632-bceb-9399b68775bb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.16,
        "x": 0.06,
        "y": 0.95
      },
      "kind": "source-note",
      "text": "eMarketer estimates, Oct. 2020.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "906073e4-94f3-4100-99c6-30186866300e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.58,
        "x": 0.21,
        "y": 0.2
      },
      "kind": "subtitle",
      "text": "Expected growth in advertising market combined with a secular shift toward digital.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b1f698e0-4844-458f-8898-0364beff7ddc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.72,
        "x": 0.14,
        "y": 0.12
      },
      "kind": "title",
      "text": "The Advertising Industry Is Moving in Our Direction",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "01bc760b-4678-4cbe-a6c4-9d77a31689af",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Chart Selection Guide",
      "slug": "chart-selection-guide",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "eb2ca456-5b0f-4edd-9fd9-df3bcf4d7992",
      "evidence": "The slide uses a stacked bar chart to show market growth.",
      "confidence": 0.5
    },
    {
      "name": "Market Segmentation Pyramid",
      "slug": "market-segmentation-pyramid",
      "agent": null,
      "layer": "slide",
      "matchId": "9a092c38-bc72-42dc-a522-978f02355886",
      "evidence": "The slide discusses growth in the advertising market and a shift toward digital, potentially implying market segmentation.",
      "confidence": 0.5
    }
  ],
  "frameworks": [],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}