{
  "docId": "019de071-a634-76b7-be75-eec6f96a5f72",
  "docSlug": "95080a89f76228ded523486342f85176",
  "documentTitle": "Snap Inc | Investor Presentation Deck | 48 slides",
  "authorId": "snap-inc",
  "authorName": "Snap Inc.",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-10-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 31,
  "pageCount": 48,
  "prevPage": 30,
  "nextPage": 32,
  "slideType": "other",
  "function": "present_framework",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "The slide uses a circular process diagram to represent a flywheel effect.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de071-a634-76b7-be75-eec6f96a5f72/31",
  "deckHref": "/decks/019de071-a634-76b7-be75-eec6f96a5f72",
  "deckJsonHref": "/decks/019de071-a634-76b7-be75-eec6f96a5f72.json",
  "deckAnchorHref": "/decks/019de071-a634-76b7-be75-eec6f96a5f72#slide-31",
  "components": [
    {
      "bbox": {
        "h": 0.65,
        "w": 0.43,
        "x": 0.285,
        "y": 0.218
      },
      "kind": "framework",
      "text": "Flywheel diagram with 6 nodes: More Demand, More Diversity, Better Optimization, More Relevance, Better ROI, More Efficiency",
      "attrs": null,
      "subkind": "instance",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "12720403-458e-4523-bd21-57c244b3e7a5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.035,
        "w": 0.472,
        "x": 0.264,
        "y": 0.12
      },
      "kind": "title",
      "text": "The Advertiser Demand Flywheel",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4a8a85c8-60dd-42b1-b39c-c1ea4c88620f",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Flywheel",
      "slug": "flywheel",
      "agent": null,
      "layer": "slide",
      "matchId": "8642d659-f62e-46cf-9c35-a5a100e04953",
      "evidence": "framework/instance: Flywheel diagram with 6 nodes: More Demand, More Diversity, Better Optimization, More Relevance, Better ROI, More Efficiency",
      "confidence": 0.8
    }
  ],
  "frameworks": [
    {
      "name": "flywheel",
      "slug": null,
      "matchId": "4f1e0f17-7da2-419d-933d-56b40709e88e",
      "evidence": "Circular diagram showing a self-reinforcing cycle of business metrics.",
      "confidence": 1
    }
  ],
  "arcBeats": [],
  "loops": [
    {
      "to": 36,
      "from": 26,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "c66a5b7f-530f-4fad-b9ee-d9e0615aef92",
      "evidence": "The document emphasizes the importance of Snap Inc.'s advertising business and its potential for growth.",
      "position": 1,
      "objective": "To highlight the cost of inaction",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}