{
  "docId": "019de071-a421-7544-9414-75749ee54775",
  "docSlug": "7a6a054b1b482593ef4e3b2f58bad5de",
  "documentTitle": "Readly | Mergers and Acquisitions Presentation Deck | 10 slides",
  "authorId": "readly",
  "authorName": "Readly",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investment_bank",
  "sourceTypeLabel": "Investment bank",
  "presentationDate": "2021-10-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 5,
  "pageCount": 10,
  "prevPage": 4,
  "nextPage": 6,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "dense",
  "nDataPoints": 3,
  "notes": "The slide highlights the French market specifically, using a map and a donut chart to break down print vs digital spend.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de071-a421-7544-9414-75749ee54775/5",
  "deckHref": "/decks/019de071-a421-7544-9414-75749ee54775",
  "deckJsonHref": "/decks/019de071-a421-7544-9414-75749ee54775.json",
  "deckAnchorHref": "/decks/019de071-a421-7544-9414-75749ee54775#slide-5",
  "components": [
    {
      "bbox": {
        "h": 0.25,
        "w": 0.25,
        "x": 0.65,
        "y": 0.38
      },
      "kind": "chart",
      "text": "2 bn USD (Digital), 5 bn USD (Print)",
      "attrs": null,
      "subkind": "donut",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c0041afc-4254-42d5-a518-33cc212633ed",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 1,
        "w": 0.4,
        "x": 0.6,
        "y": 0
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "map",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f1849e37-d845-42f2-af57-2629f375f23f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.55,
        "x": 0.05,
        "y": 0.25
      },
      "kind": "list",
      "text": "French magazine and newspaper market expected to be worth ~7.2bn USD in 2021, with a digital penetration of ~30%. Strong digital shift expected in the market. France has one of the highest magazine spend per capita. An unique opportunity to bring on board an experienced and established local French team with strong publisher and partnership relationships.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "34561b8b-06e9-4f72-b092-83f1a2e8a253",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.25,
        "x": 0.13,
        "y": 0.95
      },
      "kind": "source-note",
      "text": "Source: PwC Global Media & Entertainment Outlook 2021-2025",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "684e5273-a252-45d7-afce-3534ec451bfe",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.11,
        "w": 0.3,
        "x": 0.63,
        "y": 0.77
      },
      "kind": "table",
      "text": "Print market 2021 (incl. advertising) / Digital market 2021 (incl. advertising)",
      "attrs": null,
      "subkind": "data",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "20297e46-5e72-4bb5-891d-bc8dbb47a803",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.5,
        "x": 0.05,
        "y": 0.07
      },
      "kind": "title",
      "text": "Establishing a leading position in Europe's largest magazine market",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "80ea25a7-cc35-4c12-bdcb-bfdbe6663ed4",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "market-segmentation-pyramid",
      "slug": null,
      "matchId": "d7eea57f-8473-466d-bfbc-2281aa18c329",
      "evidence": "Breakdown of market size by segment (print vs digital)",
      "confidence": 0.6
    }
  ],
  "arcBeats": [
    {
      "to": 5,
      "from": 5,
      "beatId": "5e0e8edc-3a6a-424d-95a3-dfc460a27eca",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Market Size",
      "beatSlug": "sequoia-pitch-market-size",
      "evidence": "The 'market_sizing' slide suggests a focus on the market size.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 5,
      "from": 5,
      "name": "Mece Breakdown",
      "slug": "40-mece-breakdown",
      "bestFor": "Problem structuring, ensuring completeness, strategic analysis",
      "matchId": "bd7f6a56-69c8-4281-b77c-963d87aca6b1",
      "evidence": "The 'Establishing a leading position in Europe's largest magazine market' slide provides a breakdown of the market size and opportunity.",
      "position": 2,
      "objective": "Break down the market size and opportunity",
      "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage",
      "confidence": 0.7,
      "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}