{
  "docId": "019de071-977b-7659-80f5-2efd721d5fdf",
  "docSlug": "ab52470f8bc3380ebcac9779452d7ad4",
  "documentTitle": "Bunzl | Investor Day Presentation Deck | 76 slides",
  "authorId": "bunzl",
  "authorName": "Bunzl",
  "documentKindSlug": "deck",
  "documentKindLabel": "Deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-10-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 13,
  "pageCount": 76,
  "prevPage": 12,
  "nextPage": 14,
  "slideType": "key_messages",
  "function": "present_solution",
  "density": "overcrowded",
  "nDataPoints": 1,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de071-977b-7659-80f5-2efd721d5fdf/13",
  "deckHref": "/decks/019de071-977b-7659-80f5-2efd721d5fdf",
  "deckJsonHref": "/decks/019de071-977b-7659-80f5-2efd721d5fdf.json",
  "deckAnchorHref": "/decks/019de071-977b-7659-80f5-2efd721d5fdf#slide-13",
  "components": [
    {
      "bbox": {
        "h": 0.188,
        "w": 0.227,
        "x": 0.748,
        "y": 0.3
      },
      "kind": "image",
      "text": "Person using a mobile phone",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "771c48bd-93cb-47ac-a0f2-ed8e3ab9d96a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.558,
        "w": 0.331,
        "x": 0,
        "y": 0.298
      },
      "kind": "image",
      "text": "Person using a laptop with a webshop interface",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8aaf6d42-0272-4bb2-ad1a-5ecb6489e045",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.48,
        "x": 0.358,
        "y": 0.325
      },
      "kind": "list",
      "text": "Complex customer journeys often necessitate tailored processes. By digitising ordering through bespoke solutions, we simplify ordering for our customers and enhance retention. In addition, we provide tools that go beyond ordering.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a6d5176b-840b-4fb7-ae07-a947d2dac16a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.48,
        "x": 0.358,
        "y": 0.5
      },
      "kind": "list",
      "text": "Product selector, Dynamic dashboards, Budget controls, Recommended replenishment",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b698a21e-aa98-400d-b7e6-ad7e550b4eb6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.12,
        "x": 0.758,
        "y": 0.645
      },
      "kind": "metric",
      "text": "67%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "db5fbb9f-8cca-4fb0-a56e-20404254e549",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.2,
        "x": 0.758,
        "y": 0.565
      },
      "kind": "paragraph",
      "text": "Group orders placed digitally in H1 2021:",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2780754b-0eb9-42ff-9afd-777235e8fb96",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.7,
        "x": 0.028,
        "y": 0.05
      },
      "kind": "title",
      "text": "DIGITAL SOLUTIONS WHICH ENGAGE OUR CUSTOMERS",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7f372ff2-b13f-4668-b49d-d21a02f625a8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.4,
        "x": 0.028,
        "y": 0.12
      },
      "kind": "title",
      "text": "Solutions that support our customers",
      "attrs": null,
      "subkind": "subtitle",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4a9e6dd5-79e9-4737-bdab-c17056d61d08",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "List presentation",
      "slug": "list-presentation",
      "agent": null,
      "layer": "slide",
      "matchId": "e2cf2cc0-3471-46f1-812c-41a338df42cd",
      "evidence": "The slide presents information in a list format with bullet points.",
      "confidence": 0.8
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 17,
      "from": 6,
      "beatId": "a6b1ccc6-fccb-4672-8e3d-75deb5384044",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Interest",
      "beatSlug": "aida-interest",
      "evidence": "The deck presents an overview of Bunzl's value-added proposition, tailored service-led proposition, and sustainability efforts, generating interest in the company's approach.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 17,
      "from": 3,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "27b587aa-8430-4436-9b3a-4b1a301cc411",
      "evidence": "The deck presents a clear 'why' for Bunzl's value-added proposition, highlighting its importance for customers and the company's success.",
      "position": 0,
      "objective": "Why Bunzl's value-added proposition matters",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.8,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}