{
  "docId": "019de071-9542-7369-b015-0d90769da6d6",
  "docSlug": "87e5f43e2795922238491f2b15eab541",
  "documentTitle": "Asos | Results Presentation Deck | 38 slides",
  "authorId": "asos",
  "authorName": "Asos",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-10-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 9,
  "pageCount": 38,
  "prevPage": 8,
  "nextPage": 10,
  "slideType": "kpi_overview",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 21,
  "notes": "Includes footnotes regarding Topshop acquisition costs and rounding.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de071-9542-7369-b015-0d90769da6d6/9",
  "deckHref": "/decks/019de071-9542-7369-b015-0d90769da6d6",
  "deckJsonHref": "/decks/019de071-9542-7369-b015-0d90769da6d6.json",
  "deckAnchorHref": "/decks/019de071-9542-7369-b015-0d90769da6d6#slide-9",
  "components": [
    {
      "bbox": {
        "h": 0.85,
        "w": 0.35,
        "x": 0.65,
        "y": 0.15
      },
      "kind": "image",
      "text": "Woman sitting on a couch",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "88d13da1-2995-4cc2-960a-913e90a6852f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.58,
        "x": 0.04,
        "y": 0.84
      },
      "kind": "source-note",
      "text": "Excluding Topshop brands acquisition and integration one-off costs of £10.5m and share based payments of £7.6m. Excluding Topshop brands acquisition and integration one-off costs of £10.5m and amortisation of acquired intangible assets of £6.0m. Note: Above table subject to rounding",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e50399c3-65c1-47f7-a8f0-b7f5751a3993",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.52,
        "w": 0.62,
        "x": 0.04,
        "y": 0.23
      },
      "kind": "table",
      "text": "Gross Margin, Distribution Costs, Warehouse, Marketing, Other Costs, Adjusted EBITDA Margin, Depreciation, Adjusted EBIT Margin",
      "attrs": null,
      "subkind": "data",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b3179761-0d23-4d62-b575-3aabb50eb7dc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.23,
        "x": 0.07,
        "y": 0.08
      },
      "kind": "title",
      "text": "P&L Overview",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f16d6d9c-c38b-449a-ae5a-45202b7c0c5e",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 9,
      "from": 5,
      "beatId": "e8b78094-086e-4c41-abbc-9f15cc0f0f53",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Need",
      "beatSlug": "monroes-sequence-need",
      "evidence": "The slides highlighting the company's challenges and COVID impacts create a sense of need",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 9,
      "from": 8,
      "name": "Before After",
      "slug": "21-before-after",
      "bestFor": "Product demos, process improvements, ROI justification",
      "matchId": "14b7b260-991b-47e9-bdcb-b81cd7a0626f",
      "evidence": "The before-and-after comparison clearly shows the effect of COVID",
      "position": 0,
      "objective": "Highlight the impact of COVID on gross margin",
      "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
      "confidence": 0.7,
      "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}