{
  "docId": "019de071-9542-7369-b015-0d90769da6d6",
  "docSlug": "87e5f43e2795922238491f2b15eab541",
  "documentTitle": "Asos | Results Presentation Deck | 38 slides",
  "authorId": "asos",
  "authorName": "Asos",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-10-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 24,
  "pageCount": 38,
  "prevPage": 23,
  "nextPage": 25,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "dense",
  "nDataPoints": 4,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de071-9542-7369-b015-0d90769da6d6/24",
  "deckHref": "/decks/019de071-9542-7369-b015-0d90769da6d6",
  "deckJsonHref": "/decks/019de071-9542-7369-b015-0d90769da6d6.json",
  "deckAnchorHref": "/decks/019de071-9542-7369-b015-0d90769da6d6#slide-24",
  "components": [
    {
      "bbox": {
        "h": 0.1,
        "w": 0.4,
        "x": 0.53,
        "y": 0.52
      },
      "kind": "list",
      "text": "> 4% EBIT margin despite elevated investment into marketing",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "92f8f78b-9098-49d4-b244-22131c0aebd7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.25,
        "x": 0.6,
        "y": 0.38
      },
      "kind": "list",
      "text": "£7bn in revenue",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bd66dc38-3f57-4130-afb3-5b1b1fa42114",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.4,
        "x": 0.53,
        "y": 0.69
      },
      "kind": "list",
      "text": "Capex spend between £200m & £250m each year",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e1e6b383-5b74-4221-ab86-645b6b499ca5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.4,
        "x": 0.1,
        "y": 0.45
      },
      "kind": "metric",
      "text": "£430bn",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "390b89bc-d940-4508-8f3b-6e7b07f5577c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.3,
        "x": 0.15,
        "y": 0.27
      },
      "kind": "subtitle",
      "text": "Large and growing TAM:",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2c5d8368-8907-448c-ba77-82a9e6290de9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.3,
        "x": 0.55,
        "y": 0.27
      },
      "kind": "subtitle",
      "text": "And in the next 3 to 4 years we will deliver:",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d5386ae3-5bb6-4332-b570-f14a11c876fb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.5,
        "x": 0.07,
        "y": 0.08
      },
      "kind": "title",
      "text": "And there is significant opportunity ahead of us",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7c9cc431-6982-4825-bbfa-81db3437fd54",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 29,
      "from": 17,
      "beatId": "9bd05b45-0f4d-49f0-abff-64c3fa48ea53",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Action",
      "beatSlug": "monroes-sequence-action",
      "evidence": "The slides outlining the company's plan for future growth and improvement prompt action",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}