{
  "docId": "019de071-8ea7-7528-a37f-d5c721767d4b",
  "docSlug": "2b6d107fe4fd8ccda2cb52e17073b1d1",
  "documentTitle": "Zegna | Investor Presentation Deck | 64 slides",
  "authorId": "zegna",
  "authorName": "Ermenegildo Zegna Group",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-09-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 17,
  "pageCount": 64,
  "prevPage": 16,
  "nextPage": 18,
  "slideType": "competitive_analysis",
  "function": "compare_peers",
  "density": "dense",
  "nDataPoints": 22,
  "notes": "Includes specific callouts for Gen Z/Millennial awareness and market penetration metrics.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de071-8ea7-7528-a37f-d5c721767d4b/17",
  "deckHref": "/decks/019de071-8ea7-7528-a37f-d5c721767d4b",
  "deckJsonHref": "/decks/019de071-8ea7-7528-a37f-d5c721767d4b.json",
  "deckAnchorHref": "/decks/019de071-8ea7-7528-a37f-d5c721767d4b#slide-17",
  "components": [
    {
      "bbox": {
        "h": 0.25,
        "w": 0.5,
        "x": 0.45,
        "y": 0.57
      },
      "kind": "chart",
      "text": "Net Promoter Score in China vs. Selected Peers",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7446b725-b809-4b37-83eb-102f2704441c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.5,
        "x": 0.45,
        "y": 0.26
      },
      "kind": "chart",
      "text": "Brand Awareness in China vs. Selected Peers",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ffa57da5-77fb-4a52-bae4-69a452532bd4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.29,
        "x": 0.06,
        "y": 0.26
      },
      "kind": "chart",
      "text": "Zegna Group 2021E Apparel & Accessories revenue split by region",
      "attrs": null,
      "subkind": "donut",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c7fc5079-7a03-4d36-aa98-0c8860fdda81",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.22,
        "w": 0.18,
        "x": 0.06,
        "y": 0.68
      },
      "kind": "chart",
      "text": "Global Personal Luxury Goods Market in 2021E",
      "attrs": null,
      "subkind": "donut",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ef9cb0e3-da55-4f97-a2ee-fc31f7363c29",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.12,
        "x": 0.26,
        "y": 0.72
      },
      "kind": "paragraph",
      "text": "Chinese consumers will represent 46-48% of the global personal luxury goods market in 2025E",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c2a37e91-67bd-4491-ba94-f6e8d3d6f24c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.55,
        "x": 0.4,
        "y": 0.86
      },
      "kind": "source-note",
      "text": "Sources: Management estimates as of Jun-21... Notes: 1. Based on Zegna Branded Products...",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9793b0e7-9d46-4bc2-b164-be661bfe9b23",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.38,
        "x": 0.05,
        "y": 0.14
      },
      "kind": "title",
      "text": "A GLOBAL GROUP AND PIONEER IN CHINA",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "37177d92-0354-4be1-8aef-ce696822bfb1",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Market Segmentation Pyramid",
      "slug": "market-segmentation-pyramid",
      "agent": null,
      "layer": "slide",
      "matchId": "525d837f-1350-4547-a765-97b9c5b1f5f5",
      "evidence": "Zegna Group 2021E Apparel & Accessories revenue split by region",
      "confidence": 0.5
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 20,
      "from": 13,
      "beatId": "6b171ea5-2c69-4103-939a-1264788d1c7a",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Solution & Approach",
      "beatSlug": "consultants-gambit-solution-approach",
      "evidence": "The deck outlines the Made in Italy luxury laboratory platform, a global group and pioneer in China, and a natural platform for growth in the luxury space.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}